Remember Google announced in December that Google Posts now supports selfie style video answers from celebrities? Well, you can access them for a Google search on [deadpool 2] where you have the stars of Deadpool 2 answer some questions submitted to them about the movie in mostly a funny way.They are part of the Google Posts section and can be viewed both on mobile and desktop search. Here is a screen shot of the mobile version:Google said back then:When you search for your favorite personalities, whether they’re rising stars or well-known celebs, their answers will appear in the form of selfie-style videos with a uniquely personal, authentic and delightful touch.Give it a try, some of the responses are pretty funny.Forum discussion at Twitter. … [Read more...] about Google Video Answers From Deadpool 2 Stars
Goodbye, Ask.com. You caught my eye back in 1997 as an unusualmeta search engine that asked questions to get answers. By 1998, I countedyou alongside Google and Direct Hit as shining examples of what to watch insearch. You’d dumped depending on others for search results and startedproviding answers using your own human editors. I hung with you over the years,cheered when you acquired the impressive Teoma crawler in 2001. I was thrilledwhen you alone among the major search engines dumped the traditional searchmetaphor for the Ask3Dview last year. Now you’re just for women, apparently. No more appealing to the"West Coast elite" or "digerati," you say. You can tell yourself that, if ithelps. The truth is, you’re dead. You’re about to join the legion of otherhas-been search engines, some of which you own or power, like Excite and iWon. It’s OK. It hurts, but we both know it’s for the best. I know what you’rethinking. I can hear you explaining it … [Read more...] about A West Coast Digerati Deadpools Ask.com
Search Engine Journal is made up of a team that works every day with our authors to make their posts the best they can be. We span five time zones and most of our work is behind the scenes. I’d like to shine some light on this backstage process via this interview series with my team members. Up next is Slobodan Manic. Summed up: if this was Oz, he’d be the Wizard. You’re Alpha Brand Media (ABM) and SEJ’s Chief Technology Officer. How did you begin your career with tech and design? I was interested in tech for as long as I can remember, took my first programming lessons way back in the 80’s. My involvement with WordPress started much later, when I was setting up my personal blog seven years ago. Not long after that I started poking the box and figuring out how to make changes on my own and after becoming comfortable with that I figured why not use this new skill to make some money. How did you start working with ABM and SEJ? Believe it or not, working for … [Read more...] about WordPress Superhero: Slobodan Manic Saves The Day [INTERVIEW]
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.” As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google. Frustration with Google might be at a high at the moment with tax-dodging, increasing dominance of search (and now the mobile web) and removing ads on the right hand side at the expense of organic search results. Therefore I was intrigued by the comments from DuckDuckGo fans on Jason Tabeling’s article on whether you should be paying more attention to DuckDuckGo, urging people to switch to DuckDuckGo and discover the ‘real internet’. How would searches from such a small engine stack up against Google’s, in everyday situations? Would using DuckDuckGo be an exercise in frustration, or a … [Read more...] about Going over to the duck side: a week using DuckDuckGo
Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for industries like law and finance. (This is Bing data, but it’s a similar story in AdWords.) Another challenge is that conversion rates really haven’t changed much in 15 years, whether you’re selling washing machines or alarm clocks. It’s around 2.5%. Finally, we know that desktop search query volume peaked in 2013 and that more searches are happening on the smaller, more competitive screens of mobile devices. As marketers, we want to get more for less. We want more conversions and we want them to cost less so we can maximize our profits, right? I frequently get emails like this: Larry, how do you make money with PPC today? If my cost per click goes from $1.50 to $4 with a Quality Score of … [Read more...] about Are remarketing lists for search ads (RLSA) the future of PPC?