We’ve updated our Periodic Table Of SEO Success Factors that was created in 2011 to add several new elements, drop a few, broaden it to include “success factors” rather than just “ranking factors” and adjusted weightings of several elements on the table. For those curious about the details, here’s the rundown. First, if you’re not familiar with the table, see our main post today, Now Updated: The Periodic Table Of SEO Success Factors. It will give you an overview as to what the table is about and how to use it. Here’s a quick preview of the table. Clicking on the image takes you to the table’s home page, where you can see a larger version, an expanded version with descriptions, plus download copies to print or get code to place on your site: The original table was created in 2011 by the Search Engine Land editors deciding what seemed to make sense to list and how to weight various factors. For the update, we ran a survey listing … [Read more...] about What’s Changed With The Periodic Table Of Search Engine Optimization
Debate search engine
Ilya Segalovich, co-founder of Yandex, Russia's largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition to being one of the most brilliant search scientists I've ever met, he was also a humble, compassionate, and funny human being. I thought it appropriate to pay tribute on the news of his unfortunate and untimely demise. It was a cold November morning in Moscow when I first met Ilya Segalovich. I had organized a comprehensive research visit talking to many different people within the company and was surprised and delighted when one of the founders agreed to meet me, albeit for a brief half hour session. I could hardly complain. Ilya Segalovich and school-friend Arkady Volozh had created a technological phenomenon which had beaten all other Russian contenders to become the dominant search engine in … [Read more...] about Ilya Segalovich Of Yandex, Search Engine Pioneer, Leader & Visionary
A message on the Blekko home page, shown above, says that “The blekko technology and team have joined IBM Watson!” The page redirects to a post on IBM’s Smarter Planet blog, where things get a bit confusing. Blekko’s home page message gives the impression of a complete acquisition, but IBM’s post mentions the acquisition of “certain technology.” In our work to enhance the performance of cognitive computing systems, we’re constantly exploring new ways to identify, understand and make use of information from both public and private sources. Toward this end, we are excited about the acquisition of certain technology from Blekko, Inc, which closed this afternoon. This will provide access to additional content that can be infused in Watson-based products and services delivered by IBM and its partners. We’ve reached out to Blekko CEO Rich Skrenta (who tweeted the news) for clarification on what IBM is acquiring, and we’ll update … [Read more...] about Search Engine Joins IBM’s Watson Team
The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings. Rand stated that he has recently been running a few experimental tests with various crowds of 500 to a couple thousand people. Everyone participating was prompted to take out their cellphones, laptops, and digital what-have-yous and perform a specific search. Once the search listing appeared, he had everyone in the crowd click one of the listings at the bottom of the results page and then click away from that site. He then monitored the results over the next few days. Rand found a whole bunch of inconsistencies. In a little more than half of the experiments, the ranking did … [Read more...] about Do bounce rates affect a site’s search engine ranking?
Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad. I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head. Deep breath… As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative. There was a point not that long ago … [Read more...] about Say goodbye to Google: 14 alternative search engines