If you’re like me (or the 70% of people who have student loans) you can understand the burdens that they place. Having to say no to nights out, vacations, a new pair of sneakers, etc. can be draining and sometimes embarrassing. Luckily for several of us, Seer has committed to donating $36,000 in 2019 to teammates who have student loans through the Student Loan program. The History of Seer’s Student Loan Repayment Program To understand a bit more about Seer’s Student Loan Repayment Program and how it works, we sat with Wil (that’d be Wil Reynolds, Founder of Seer) to understand his perspective: what is the program, why did he start it, what are the challenges? Anyone with student loan debt knows first-hand the burden it creates, but Wil has been fortunate; he’s admittedly never had the weight of student loans hanging over him. Fast forward to the moment when a team member requested use of her Kaizen budget (what we call our annual professional development … [Read more...] about Student Loan Repayment: Another Benefit of Working at Seer
Buying sponsored updates on LinkedIn is pricey, but worth the expense if it improves your credibility and brings you new business. So how do you get the most for your money when paying for these posts? To find out, we asked 10 founders from YEC for their best LinkedIn tips. Target Your Audience Correctly With any conventional ad campaign, the inability to target correctly is just a waste of time and money. The same can be said about LinkedIn sponsored updates. The people that you want to see your ad are extremely diverse, so do a little bit of research to properly determine who they are. Don’t focus on the people who already follow you, target non-followers who would be enriched by your content. – Cody McLain, SupportNinja Include a Compelling Image In order to gain the most traction out of a sponsored update, you must include a compelling image. A high-quality image that corresponds with the headline will connect the reader to the story. I’ve personally found photos … [Read more...] about Getting the Most Out of LinkedIn Sponsored Updates
Want to join us at the next SEJ Summit in 2017? Sign up for updates. Our last SEJ Summit conference took place November 2, 2016 in New York City at the beautiful TimesCenter. Moderated by SEJ founder Loren Baker, Maile Ohye of Google kicked off the day, discussing mobile search and AMP. She announced that Google is requiring publishers and websites to have HTTPS to use most AMP functionality and PWAs. Bill Hunt After Maile, Bill Hunt joined the state to discuss Making SEO Lemonade: Moving the Needle on Missed Opportunities. He tackled indexability, clickability, and other methods to find all those tiny errors that together cause big issues. Bill shared real examples of clients that saw amazing results once basic SEO errors were fixed. Bill first discussed the importance of confirming index rates. Make it easy for Google to crawl your site. “If Google knocks on 3 “doors” [links], and they all don’t open, why would they knock on a 4th door?” Bill recommends … [Read more...] about #SEJSummit NYC Recap: SEO, AMP, Psychology, & Content Marketing
I originally got into marketing because I thought it was the most practical application of psychology. To sell or brand a product well, you have to understand people’s psyche, what motivates them and the sociology driving their actions. While social media is often more of the soft sell, community-building aspect of your marketing, at it’s core, it’s still trying to influence customers and potential brand advocates to like, share, and positively respond to your posts. When you think about how to do that, you have to think about Robert Cialdini. His six principles of persuasion have been the gospel for everyone from your local car salesman to fundraising organizations to telemarketing firms. Published way back in 1984, Influence: The Psychology of Persuasion was a mainstay on the New York Times business bestseller’s list and one of Fortune’s “75 Smartest Business Books”. Just as relevant today, the principles he outlined can be applied to every … [Read more...] about The Science of Persuasion in Social Media
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?