SMX Toronto featured the best and brightest search and social thinkers currently operating in Canada in an intimate and approachable environment. Following are some of the highlights and takeaways from the two day conference experience. Key Takeaways: Fans are FRIENDS, treat them as such. Friends follow each other Friends don’t ignore each other Friends talk to each other Friends reward each other Friends ask for opinions Friends make plans and share fun Friends turn negatives into positives All too often marketers get so caught up in the numbers, that they can lose sight of the human factor. The Golden Rule applies to internet and particularly social marketing. Treat your fans as you would want to be treated and the love will flow. Representing the local Toronto market, Dave Weber of Page Zero Media highlighted many of the new features of the upgraded Google AdWords in his session. Key Takeaways: Google has provided lots of great new tools to add value to your PPC campaigns. … [Read more...] about #SMX Toronto 2013: A Wrap-up of the Best of Canadian Search and Social
Just as businesses who ignore mobile searchers miss out on a huge number of potential customers, businesses who focus solely on Americans miss out on a massive number of global customers. If you think your company doesn’t have business opportunities outside of the United States, it’s about time to rethink your business strategy. Part one focuses on doing business with our northern neighbors in Canada: Discover the potential that Canadian customers represent. Pick up best practices and tips that can give you the edge in marketing to Canadian searchers, including: Language, holiday and terminology differences. Establishing trust with Canadian customers. Effective pricing. Identify potential hurdles to doing business in Canada and come away with mitigation tactics, such as: Laws and regulations. Shipping logistics. The exchange rate. Competitive due diligence. Learn how to reach Canadian customers on Bing and and optimize your search campaigns. (Obviously, there are … [Read more...] about The Cross-Border Series Part 1: Capturing Canadian Conversions
On the heels of Europe’s “Right to Be Forgotten” ruling, a British Columbia court in Canada has ruled Google must block a group of websites worldwide. The case was opened by industrial networking devices manufacturer Equustek Solutions, Inc. to block a network of websites it claims are owned by former associates who stole trade secrets to illegally manufacture and sell competing products. According to a report from the The Globe and Mail, a temporary injunction against Google was issued last Friday in spite of Google’s protests that Canadian courts had no jurisdiction over the Mountain View, California based search engine. From the Globe and Mail: In her ruling, Justice Fenlon determined the B.C. court had jurisdiction over Google, noting the company sells ads in British Columbia and uses its search technology to target those ads to British Columbians…“Google is an innocent bystander but it is unwittingly facilitating the defendants’ ongoing … [Read more...] about Canadian Court Orders Google To Remove Sites Worldwide
Google has agreed to several concessions after an investigation by Canada’s Office of the Privacy Commissioner found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The investigation began last January, when a man complained that his personal health history was being used for ad targeting purposes. After searching for and visiting sites related to medical devices for sleep apnea, he was retargeted with display ads for those devices when he browsed the web. The Commissioner’s office has agreed with the man that Google unlawfully used sensitive health information for ad targeting purposes. It is inappropriate for this type of information to be used in online behavioural advertising,” says Interim Privacy Commissioner Chantal Bernier. Adding, “As Canadians spend more and more time online, they create a digital trail that can reveal a great deal about a person. Organizations such as Google must … [Read more...] about Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June
Postscript, February 17: The CBC article cited below has reworded its article and now says the Canadian government is “reviewing” rather than “investigating” Buzz. A semantic distinction, perhaps, but there’s apparently no formal government investigation happening in Canada at the moment, so we’ve updated our headline, too. We’ve also received a statement from Google on this, and that’s appended at the end of this article. ————– After a “challenging” first week for Google Buzz, week number two has begun with still more concerns over privacy, not to mention a government investigation in Canada and the potential for one in the U.S., too. CBC News is reporting that Canada’s Office of the Privacy Commissioner has opened an investigation into Google Buzz: Valerie Lawton, a spokesperson for the office, said on Tuesday that Buzz is being investigated to see whether it violates Canadian privacy … [Read more...] about Canadian Government Reviewing Google Buzz; U.S. Govt. Next?