While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group, which is the second largest accommodation provider in Australia with over 100 hotels, retreats and resorts throughout Australia and New Zealand. Al was at the talk in Sydney and let me know that the smartphone bot had visited some of the sites he is responsible for and told me about the initial results. Mantra.com.au is the site we discussed most; iPhones and Androids are now showing the mobile-optimized urls instead of desktop urls in some (not all) searches. While I am writing this case study up, Al gets most of the credit for his keen observations about the behavior of the bot and its impact on search results. As it may be useful to have a short case study out there, we’ll review the … [Read more...] about The Google Smartphone Bot On Holiday In Australia
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share tweet share pin it e-mail share Most people involved in the tech universe know how important SEO is for peddling their products on the internet. For companies whose products are traditional and tangible, however, the powers that be may not understand why good SEO hygiene is needed to get products such as cereal or window cleaner in front of customers on the internet to stay competitive. Getting clients and C-levels to understand why good SEO is imperative and it is one of the major roadblocks on your path to success as an SEO. Here in this installment of Unwrapping the Secrets of SEO we’ll look at ways to clarify the value SEO to your clients. Unwrapping the Secrets of SEO 1. Convincing the C-Suite That SEO is Important Let’s first build on the example of C-Levels, who are dubious about how strong SEO can help generate interest in a product. When it comes to product, money speaks louder than words. While you may not have fistfuls of cash … [Read more...] about Action Items to Overcome Roadblocks as an SEO Consultant
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your first reactions may be panic and anger. Understandable, but if you want to restore your site’s traffic, you need actionable steps for evaluation and change. Even if it is truly the case that you were unfairly hit as a result of collateral damage, you want to spend your limited time and resources on tactics that are likely to bring your traffic back. Read on for more tactical things you can do now, and methods you might want to avoid. Ineffective Strategies What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search … [Read more...] about Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping away at it. It’s kind of like paying off your credit card bills. Pay the one with the highest interest rate first so you’re spending less on interest and more on paying down your debt. (Or pay the lowest balance off first.) Here, I want to focus on what those biggest needs really are. Of course, since I haven’t seen your website, I don’t know what your particular biggest need is, but I’ve outlined a handful below that are typical of many sites looking to jump into SEO. If you’re engaging in SEO, whether internally or with a contractor or agency, take a look at these six areas to find out if they are a concern for you. If they are, they represent a great place to jump-start your web marketing efforts. 1. Optimize Your Tags A lot of SEOs focus their … [Read more...] about Jump-Start Your SEO With These 6 Surefire Tactics
Abandonment: The surrender or relinquishment of a real estate property, including a piece of land or a housing unit. Accumulated Depreciation: The asset’s depreciation from the acquisition phase to the latest depreciation results in dollar amount. ADA: Abbreviation for The Americans with Disability Act, a federal legislation that prohibits any form of discrimination against people with disabilities. Amortization: The equalization of the regular mortgage payment over the life of the loan by lowering the interest payments and raising the principal payments. The repayment of loan principal over time. Annual depreciation: The depreciation of the asset in the recently finished fiscal year in dollar amount. Affordable housing: Housing governed by a federal or state agency with an aim to help people and control their rent when they meet certain criteria. Agent: Individuals who have a legal basis to act on behalf of another person. Amenities: Material and immaterial features of a given … [Read more...] about Property Management & Rental Terminology (In Depth Glossary)