“The road to hell is paved with good intentions,” the saying goes. There are plenty of good intentions with the EU’s Right To Be Forgotten mandate, as well as Google’s attempt to meet new obligations under it. Things are still going to hell regardless. Thanks to the new right, the EU has helped enable convicted pedophiles to ask that their actions be forgotten. It has ensured that businesses convicted of fraudulent activities can seek to have these hidden from the public. And it led this week to censorship of content from at least three major EU news publications. Google, which initially objected to this new right, has now collaborated with it. Google has readily seized upon the role of censor, something that in other countries it has rejected with reluctance. Worse, Google’s attempts at transparency about its censorship have only lead to more confusion. Below, I’ll go through some of the issues that we’ve seen develop since the right was … [Read more...] about The EU’s Right To Be Forgotten Is A Mess & How Google’s Making It Worse
Have you ever tried to create an interesting blog on a topic that people rarely interact with? Can you really build a thriving readership of loyal fans interested in a dry topic like root canals or debt consolidation? Most likely not. It is far easier to go where the conversation is than it is to create demand from scratch. This is why so many forms of affiliate marketing (reviews, coupons, comparisons, etc.) thrive on arbitraging established brands. If part of your marketing strategy revolves around community, discussion, and citations (links) then it helps to build your business model around where the conversation already is and what is already interested in. Topics like sports and baseball cards are easy to build communities around because there is a constant stream of new stats, lots of media coverage, and some billion-dollar brands people are interested in. The phrase armchair quarterback shows how much people love talking about football. And fantasy sports take it one step … [Read more...] about What Are You TALKING About?
Despite the economic meltdown of the past several months, search still seems to be cruising along with barely a hiccup. To be honest, it’s a little surreal. For those of us in the industry, it seems like we’re in a protective bubble while the world falls down around us. To be sure, the impact has been felt, even in our search world. But all things are relative, and relative to every other marketing channel, search seems invincible. The question is: Why? What is it about search that makes it weather economic storms so well? Based on what I’ve seen, the only clients that, once having adopted search as a channel, decide to drop it are the ones that are going completely out of business. In the past year, I’ve seen a lot of budget flow into search from other channels, but almost none flow the other way. Fourth quarter numbers from a number of monitoring services indicated that search volumes and revenue seemed higher than ever. True, the astronomical growth rates of … [Read more...] about The 7 Habits Of Highly Effective Advertising
One of the more interesting end of the year “top lists” to come out is WhitePages.com’s “top 10 call spammers” of 2011. In compiling the list WhitePages analyzed almost 50 million “unsolicited calls or texts” to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US are from non-contacts and 25 percent qualify as “call spam.” WhitePages added that the majority of call spam comes from aggressive debt collectors: In its 2011 analysis, WhitePages estimates that more than 30 percent of all calls placed to cell phones are from numbers that are not already in people’s phone contacts and that nearly 25 percent of these unknown calls are “Call Spam” . . . The most persistent “Call Spammers” in 2011 were telemarketing companies like World Wide Commerce Associates (WCA), Grocery Savings Direct and Courtesy Awards. However, the majority of the list was … [Read more...] about Here Are The Top Mobile Call Spammers Of 2011
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Infographic: The Periodic Table Of Google Analytics Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t report — “Np” for Not Provided. […] Silverpop Snares $25 Million In New Funding To Fuel Growth Email and behavioral marketing technology provider, Silverpop, has raised $25 million in new funding, led by Escalate Capital Partners and Silicon Valley Bank. The company says it will use the money to fuel continued growth for its marketing automation services. The funding is venture debt, possibly signalling an IPO or acquisition … [Read more...] about Marketing Day: April 24, 2013