One of the more interesting end of the year “top lists” to come out is WhitePages.com’s “top 10 call spammers” of 2011. In compiling the list WhitePages analyzed almost 50 million “unsolicited calls or texts” to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US are from non-contacts and 25 percent qualify as “call spam.” WhitePages added that the majority of call spam comes from aggressive debt collectors: In its 2011 analysis, WhitePages estimates that more than 30 percent of all calls placed to cell phones are from numbers that are not already in people’s phone contacts and that nearly 25 percent of these unknown calls are “Call Spam” . . . The most persistent “Call Spammers” in 2011 were telemarketing companies like World Wide Commerce Associates (WCA), Grocery Savings Direct and Courtesy Awards. However, the majority of the list was … [Read more...] about Here Are The Top Mobile Call Spammers Of 2011
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Google makes several updates to its search engine ranking algorithm every day.Some of Google’s updates come and go, without any real notice.Other updates go live, only to be rolled back several weeks later.And some, become infamous.Caffeine. Penguin. Panda.Mention these updates to any SEO and their expression will tell you how badly their websites (or their clients’ websites) were affected.Another of Google’s famous updates didn’t quite have the same cute name associated with it.It’s merely known as the “payday loan” update.In 2013, Google rolled out their payday loan update in a bid to improve the payday loan SERPs that were being crammed full of websites that had gamed the system through spammy SEO tactics.In the five years since that Google update, the payday loan industry has been a constant battle of websites that try to outsmart Google versus those that play the long game – and hope that doing things “the right way” will … [Read more...] about Hit by the Medic Update? Here’s How to Recover (A Practical Case Study)
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. The Rise & Fall Of SES Conflict of interest time. My company, Third Door Media, competes with Incisive in the event space. For those who don’t know, I’m the guy who programmed the first SES conference back in 1999, back in the day that SES was owned by Internet.com, Alan Meckler’s company. And I ran it all the way through 2006, after Incisive Media purchased SES along with the old search site I used to run, Search Engine Watch. If you want the backstory from my perspective, see these: I don’t have a lot of good feelings about Incisive Media, since it’s a company I felt decided to come into the search marketing space without any background and … [Read more...] about After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back
In 2007, I took some heat for pointing out that Google Trends showed declining searches for “yellow pages” while theorizing that this indicated reducing consumer interest in print and online YP sites. About four years later, we can now look back and see whether this turned out to be a valid prediction, and also reflect on what value YP may still have for advertisers. When I wrote that earlier article, I was aware that connecting a major shift in overall consumer behavior to a graphed trendline of searches in Google was a little loose in terms of causality. There are many reasons why people search for a particular phrase, and many reasons why cumulative searches for the phrase can rise or fall. (Not to mention, there is uncertainty about what the actual volume of searches is in the graphs since Google obscures volume amounts, and there can be error in assuming that Google users reflect the same search patterns of users who may search elsewhere, such as in Bing.) I had some … [Read more...] about Are Yellow Pages Toast? Four Years Later We Review Ad Value