Image credit to ShutterstockYesterday we reported that Google cut down the search snippets length by about half just a few months (December) increasing it to 320 characters. Google's Danny Sullivan confirmed this change on Twitter for us saying:Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.— Danny Sullivan (@dannysullivan) May 14, 2018 This started a fire storm of angry tweets from the SEO community around the change. You can imagine, in December SEOs began changing their meta descriptions to double their length in an effort to improve their click through … [Read more...] about Google’s Danny Sullivan Defends Reducing Length Of Search Snippets
December 2018 google update
As always, we have a lot of updates for you. In a previous digest, we discussed Google redesigning their Hotel Search experience for mobile users. Now, after months of testing, Google finally released its newly designed interface that comes with a modern look and feel for hotel search results. Other updates include an unconfirmed and spooky Halloween algo update, the arrival of new ad position metrics in Google Ads, the introduction of reCAPTCHA v3 with its new way to stop abusive traffic on websites, and more. But before we move and talk about these updates, we want to remind you to not miss this week's Marketing Scoop podcast where our honored guests, Bas van den Beld, a Public Speaking and Marketing Coach, and Khushal Khan, a Senior SEO Consultant at Re:signal, will offer actionable tips and insights about these updates and help you get up to speed with the latest information. Listen to our podcast on iOS and Android: Podcast available on iTunes … [Read more...] about Google News Digest: New Ad Position Metrics, Hotel Search, reCAPTCHA v3, and More
share tweet share pin it e-mail share Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. Shopping Study 2018 Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and … [Read more...] about Google Shopping 2018: Fake Competition?
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: December 2018 Google Webmaster Report Here is our monthly Google webmaster report that summarizes and links to the more important SEO and webmaster related stories. The big news this past month was the nice number of unconfirmed Google ranking updates. Google also launched the zero results feature and a new sticky header for their search results. Google Local Listings Tests New Design For Images Google is testing a new design for how they display images in a Google local or Google My Business listing in search. The new design shows a carousel of image categories at the top letting searchers filter by inside, by owner, videos, inside and others. Google: Our Personalized Results Do Not Create Filter Bubbles DuckDuckGo, a Google competitor, came out with a study that claimed Google's search results create … [Read more...] about Daily Search Forum Recap: December 5, 2018
Back in December we reported that Google updated their link schemes guidelines to disallow "requiring a link as part of a Terms of Service, contract, or similar arrangement" to link to you with a do-follow. The topic came back up when SEO personality Rand Fishkin said he thinks all websites should put a clause in their TOS requiring do-follow links when being quoted. The guideline in Google's document specifically disallows this, it reads "Requiring a link as part of a Terms of Service, contract, or similar arrangement without allowing a third-party content owner the choice of using nofollow or other method of blocking PageRank, should they wish."Danny Sullivan had to come in any clarify an early point he made in August 2018, before the link scheme document was updated, to say: Here is what Danny said in August by the way: My former colleague and friend Matt McGee got into it too with Rand: Former Googler Pedro Dias has some thoughts: Well, everyone in the SEO community have thoughts … [Read more...] about Google: No, You Can’t Force Someone To Link To You Legally