— Danny Sullivan (@dannysullivan) May 14, 2018 It's not that people take our advice as gospel. It's that anything we give can be open to misinterpretation. We said you don't need to change meta description tags or worry about length. Some outlets did big stories on how long they should be, the literal opposite of our advice. … [Read more...] about Google’s Danny Sullivan Defends Reducing Length Of Search Snippets
December 2018 google update
New Hotel Search Results Design Google has been testing a new design for Hotel Search results for months, but it has finally been released. Google users searching for hotel listings will now see a new design showing in the form a grid and card interface. The interface can be reorganized and sorted by the search filters available at the upper section. You can alter your price range, required amenities, date range, reviews, and more. You can also use the map to filter your searches by dragging it around or just zooming in. … [Read more...] about Google News Digest: New Ad Position Metrics, Hotel Search, reCAPTCHA v3, and More
Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. … [Read more...] about Google Shopping 2018: Fake Competition?
Search Engine Roundtable Stories: December 2018 Google Webmaster Report Here is our monthly Google webmaster report that summarizes and links to the more important SEO and webmaster related stories. The big news this past month was the nice number of unconfirmed Google ranking updates. Google also launched the zero results feature and a new sticky header for their search results. Google Local Listings Tests New Design For Images Google is testing a new design for how they display images in a Google local or Google My Business listing in search. The new design shows a carousel of image categories at the top letting searchers filter by inside, by owner, videos, inside and others. Google: Our Personalized Results Do Not Create Filter Bubbles DuckDuckGo, a Google competitor, came out with a study that claimed Google's search results create what is known as a "filter bubble," this influencing what you click on and see. Google came to Twitter and defended themselves saying their … [Read more...] about Daily Search Forum Recap: December 5, 2018
In any event - I've said this numerous times since the nofollow attribute came out. Google keeps expanding and broadening their guidelines on how webmasters are allowed and not allowed to link out. I see both sides but it upsets me to see this stuff keep broadening and broadening. That do not cross line keeps getting pushed more and more. … [Read more...] about Google: No, You Can’t Force Someone To Link To You Legally