Steve Sheinkopf, president of Yale Appliance and Lighting, stated content marketing strategy is the engine that drives their engagement. Their traffic tripled from 40,000 to 150,000 monthly visits. And, they’ve built a Page Authority of 46 with 23 linking root domains.River Pools and Spas is another small business that has benefited from link earning. Just one blog post “How Much Does a Fiberglass Pool Cost?” has generated over $2 million in sales, eight linking root domains, and a Page Authority of 39It’s proven that a fierce commitment to strategizing, creating, and promoting content plays an important role in pushing your content and links forward. … [Read more...] about A Guide From Link Building to Link Earning
Deck building duel links
In several ways, and the easiest way to explain one is to provide an example. I can’t give away a specific client’s tactics, so this a fictional example, but using two real companies with websites. If anyone from those two companies happen to find this post, you are both welcome to use this strategy if you like it. Or, if you want to comment on why it’s good, bad, or impossible, I’d welcome your feedback. … [Read more...] about Link Building vs. Link Marketing: What’s The Difference?
Open Site Explorer: The main metrics I like here are Page Authority and Domain Authority. You can view the Linking Domains and sort by Domain Authority if you like, or you can get more granular, sorting by Page Authority on the Inbound Links tab. You can definitely get a great link from a page with low Page Authority on a site with high Domain Authority, so I tend to rely more on the Domain Authority in this tool. As an example, you can see below that the Page Authority for my SEL bio is only 69 but the Domain Authority for SEL overall is 92. … [Read more...] about To Build Better Links, Stop Focusing On The Bad Ones
Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between the number of referring domains to a webpage and the amount of organic search traffic it received – a finding that likely comes as no surprise to any experienced SEO. … [Read more...] about 3 Simple Ways to Build Awesome Links for Your Business [Webinar]
For those of us hard at work building links, we’d like nothing more than to have a steady stream of referral links. With them, we’d rank well, enjoy optimum visibility, and become a dominate authority in our niche. Again, a great concept, but is it possible? It is, especially if you can capitalize on securing links from authority sites within your industry. Basically, all of your current link marketing can be used to focus on getting an inbound stream of referral links; there’s no need to start a separate or new campaign. You can make referral links a key part of your link building plan by focusing on competitive, client, and network initiatives. … [Read more...] about Building Referral Links While You Sleep