Steve Sheinkopf, president of Yale Appliance and Lighting, stated content marketing strategy is the engine that drives their engagement. Their traffic tripled from 40,000 to 150,000 monthly visits. And, they’ve built a Page Authority of 46 with 23 linking root domains.River Pools and Spas is another small business that has benefited from link earning. Just one blog post “How Much Does a Fiberglass Pool Cost?” has generated over $2 million in sales, eight linking root domains, and a Page Authority of 39It’s proven that a fierce commitment to strategizing, creating, and promoting content plays an important role in pushing your content and links forward. … [Read more...] about A Guide From Link Building to Link Earning
Deck building duel links
They key to this link marketing strategy I call “recognition of compliment.” Maybe my above example is too grandiose. Maybe Bass Pro is too big for this to make it through corporate. But what about the thousands of smaller stores on the web that compliment each other? Forget reciprocal links or banner ads for a moment. Warehouse Skateboards and Stewarts Surfboards? PoloGearUSA.com and Jeffers Equine? … [Read more...] about Link Building vs. Link Marketing: What’s The Difference?
I don’t have a lot of great local links because we’ve usually done business with people in other areas, and local has never been a big thing for us. I don’t have any links from national newspapers who’ve quoted me, and I don’t have any from clients’ sites because we operate under a company-wide NDA. (However, these types of links might make up the bulk of the good links for other sites.) … [Read more...] about To Build Better Links, Stop Focusing On The Bad Ones
Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between the number of referring domains to a webpage and the amount of organic search traffic it received – a finding that likely comes as no surprise to any experienced SEO. … [Read more...] about 3 Simple Ways to Build Awesome Links for Your Business [Webinar]
At first glance, it may not seem businesses in the same niche would be a good source of links. Most people automatically assume competitors will never agree to a referral link. For big business this is probably true — you don’t see Toyota linking to Honda or Anheuser-Busch to Miller Beer. Their established brands make the big boys self-sustaining, but for the rest of us, this usually isn’t the case. Referral links between competitors and associates happen frequently and can work well in two situations: … [Read more...] about Building Referral Links While You Sleep