Originally, search engines focused on mathematical formulas. What percentage of a page was a keyword or phrase? How many links does a site have? Where on the page does a keyword appear? What shows up in the Meta Tags? The problem with mathematical formulas is that they can be deciphered and they can be cheated. The proper keyword density could be reached even if every other word on the page was garbage. Links could be purchased or traded for with sites that had nothing to do with each other. In other words, you could meet all the criteria without having a very "good" site. … [Read more...] about Search Engine Algorithms – Understanding the Pinocchio Effect
Deep web search engines
2.) Link Text - As site owners began actively seeking links, search engines realized they needed to improve this area of the algorithm to give them a better idea of just how valuable a link was. A natural progression was to read and consider the anchor text (the blue, underlined text a user clicks on to link to a new page) and to factor that text into the algorithms. It made sense that if a site had a million incoming links using the word "pizza" the site those links were pointing to was probably about pizza. (Once again, it didn't take long for site owners to figure this out and to begin seeking specific link text.) … [Read more...] about Six Lessons from a Wooden Boy: Part One: Search Engines Want to be Real Boys
Definition: The word or words that a search engine user types into the search box in order to find web page results. Also known as a query. … [Read more...] about Search Engine Marketing Glossary
Google is a large search engine, and based on its user base and partnerships - you never want to cross the line of ethical optimization. Too often, those who attempt optimization are not familiar enough with the rules to know what is, and what is not, ethically accepted. Optimizing ethically is useful for any sized web sites, but it is more important for a larger site looking to rank within Google, because the potential to build and retain high levels of PageRank are greatly increased. … [Read more...] about Search Engine Optimization As It Relates to Larger Web Sites
It's important to note that nearly every example in Bill's post is based more on being able to tie text to photos of store fronts and such than of graphic text blocks on web sites. That means chances are good that we'll see this coming into play in areas like Google Maps, Google Street Views and Image Search before we see Google attempting to actually index any content contained in the graphic text blocks on a web site. … [Read more...] about What if Search Engines Could Read Images?