Earlier this year, I wrote an article that talked about the problems that search engine marketers had created by spending years focusing on rankings as a sign of successful optimization work. While the article made some important points about the need for the industry to reeducate our clients based on the more realistic and accurate measurement of ROI, I've realized in the last few weeks that we've got our work cut out for us in another area...algorithms. During the New York Search Engine Strategies event last week, I had the pleasure of moderating several different panels, including a few targeted toward beginners. Time and time again, when we got to the Q&A segment I'd notice a pattern in the types of questions that the audience would ask. People would ask what keyword density they needed to focus on, or how many words they should use in their Title tag. Well-meaning attendees would ask for the magic number of links to get per week or how to know exactly when to request an … [Read more...] about Search Engine Algorithms – Understanding the Pinocchio Effect
Deep web search engines
It's been more than two and a half years since I first wrote about the "Pinocchio Effect" as a way to explain the ever changing nature of search engine algorithms. Earlier this month, while preparing for the new small business panel at SES Chicago, I read through that old article and realized just how many areas of the Pinocchio story can be applied to online marketing. In this six part series, I'll be exploring six valuable lessons you can learn from the classic story of Pinocchio and offering up some input on how to apply it to your own marketing plans. Today's post sets the stage with an updated take on my original article: "Search Engine Algorithms: Understanding the Pinocchio Effect." Here's how I described it back then: You see, deep down, search engines want nothing more than to be real boys (or girls). That's right, it's that simple. As search engine engineers gain more and more ability to tailor the algorithms, their ultimate goal is to help the search engines make choices … [Read more...] about Six Lessons from a Wooden Boy: Part One: Search Engines Want to be Real Boys
Adult words Definition: Certain words of an adult nature that are censored by some search engines. These phrases often cause a search engine to limit the inclusion of a web page to the adult area of the search engine. These pages are then excluded from the general search. Agent Definition: A piece of software, such as a browser or spider, that interprets the content on a web server and presents it to the user as a web page. Examples include Internet Explorer, Opera, Netscape and various search engine spiders. Examples: MS Internet Explorer, Netscape Navigator, Googlebot, Slurp, T-Rex Agent name delivery Definition: The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same … [Read more...] about Search Engine Marketing Glossary
Many think that having a large web site with lots of content will secure a good position within the search engines, leaving little to worry about. In order to secure a well-optimized status for any web site, large or small, you must first use your site's strengths as an advantage. Executing your optimization with these strengths in mind will bring great rewards in the form of traffic. In order to address the various strengths that a web site holds, we must be able to first define how large that web site is, not only in number of pages - but content as well. Identifying Large Web Sites For the purpose of this article, we will consider a web site to be large when it has 300 pages (or more) available to users. While 300 pages may seem like a lot at first glance, this number most likely seems small to those who are actively involved within the industry. More important than the actual number of pages, is the level and diversity of content offered to users and accessing spiders. Simply … [Read more...] about Search Engine Optimization As It Relates to Larger Web Sites
One of the biggest stumbling blocks for many small business sites (well, any site, really) when it comes to search engine optimization is the lack of text on their web sites. After all, it's well known among SEO's that search engines cannot read the text in an image. Or can they? Bill Slawski walks us through a few new Google patent filings today that may point to a change in this long standing rule of SEO. Bill writes: How easy or difficult is it for a search engine to recognize text within digital images and video, and index that text? Three new Google patent applications explore that topic, and describe some ways in which Google might try to capture information from text within images. Capturing Text from Street View Images This patent filings don’t address text found within headings and logos, but rather much more complex pictures, including street scenes of the kind that might be taken for instance, when filming streets for something like Google’s Street Views … [Read more...] about What if Search Engines Could Read Images?