Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Makes First Amendment Challenge To Publish FISA Request Counts Google wants to be transparent to its users about the number of super-secret Foreign Intelligence Surveillance Act (FISA) requests it is served by the US government — and it is claiming a First Amendment right to do so, in a new legal challenge the company has mounted. The Washington Post has news of the filing, along with […] Digital Advertising Agencies 2013: A Buyer’s Guide Many marketers opt to work with an agency to manage some or all of their digital marketing initiatives. But unless they have established relationships, it’s sometimes difficult to know which agencies are reliable and are a good fit with other key stakeholders in the overall process. Our sister site, Digital Marketing Depot can help if […] Canadian Govt. … [Read more...] about Marketing Day: June 18, 2013
Definitive guide to marketing automation
SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. SMX West features multiple tracks filled with sessions that cover: search marketing topics including search advertising, SEO, technical SEO, analytics and more. the latest actionable tactics you can immediately use to improve your campaigns. all experience levels, from beginner to advanced. There’s something for everyone, all the time. You’ll get actionable tactics and techniques you can put to work immediately to drive the success of your search marketing campaigns. SMX West is the ultimate survival guide to the dynamic and tumultuous world of search marketing. If this sounds up your alley, read my … [Read more...] about What to expect when you attend SMX West. Here’s your special preview!
This being my second in-house SEO column for Search Engine Land, I wanted to continue where I left off by giving you some insight into some best practices for in-house SEO reporting. The understanding of analytics and reporting, setting up a baseline for your goals, and how to report on those goals and analytics. If you’ve read my post about SEO and Social Media Success Metrics, you’ll know I take my data very seriously. Selling yourself and marketing your story of accomplishments is a big part of the role. In order to do that, you have to make sure that you have the right systems in place and the ability to present that data to executives. Analytics and reporting First things first, make sure that you have a reporting and/or analytics solution in place! Most companies have this, but sometimes its a good idea to ensure that you have all the data that you need at your fingertips. Some companies will have that and more, such as analysts at your disposal to run reports against … [Read more...] about Guide To Succeeding Where Others Fail
Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade that I thought was an easy win to make a website faster. Since then, I have spoken to hundreds of business owners and SEOs about upgrading, performed dozens of upgrades and troubleshot dozens more. I have realized that there is still one big hurdle for both business owners and SEOs: HTTPS. The gotcha moment with HTTP/2 is that most browsers only support this new protocol over a secure connection, which means you have to migrate your website to HTTPS. It shouldn’t come as a shock to anyone that Google and many others want the web to be more secure. Google had their HTTPS everywhere campaign, they announced HTTPS as a ranking signal, and they have started indexing secure pages over unsecured pages. They even have their own guide, “Securing Your Website With HTTPS,” which I encourage everyone to read, along with this … [Read more...] about An SEO’s guide to securing a website
If you run an e-commerce site, you know it isn’t for the faint-hearted. Apart from the 900lb e-commerce gorillas who keep muscling in on your patch, you’re desperately trying to keep up with all of the new competitors that seem to spring from nowhere. And you definitely don’t need me to tell you that building links to product pages is hard work. Let’s face it – why would anyone want to link (naturally) to a product page anyway? It’s always been a tough ask. However, there has been a shift in recent years in the way e-commerce sites look. It can probably be traced back to 2012 when Google took the nuclear option. This change isn’t merely to make the site more pleasing to the eye (although that’s a bonus). It’s because savvy e-commerce retailers have realized that in order to sell more they need to engage more. And the best way to achieve that is through the use of e-commerce Content Marketing. What Exactly is E-commerce Content … [Read more...] about How to Master E-commerce Content Marketing