“We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.” … [Read more...] about Google: Click Depth Matters More for SEO than URL Structure
Deforestation why does it matter
The scenario I listed above is a great example of the difference between actual bounce rate and standard bounce rate. This is exactly why you might see pages with high bounce rates that rank well in Search. They don't have high ACTUAL bounce rates. They have high standard bounce rates, which is too simplistic to take true engagement into account. A quick example of content that might have a high standard bounce rate, but a low actual bounce rate, would be a detailed tutorial. Someone has a problem, needs help, and the content provides a thorough solution. A person visits the content, spends a good amount of time consuming the content, is happy with her experience, and leaves. That's not an ACTUAL bounce. That's a standard bounce. … [Read more...] about Actual Bounce Rate vs. Bounce Rate, and Why the Difference Matters for SEO
The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet’s future: … [Read more...] about Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
You have done a full technical audit and there is nothing (or very few) technical issues with your site You are not hit by any manual penalty Your site decreased in rank (and traffic) around the same time Google announced quality updates Your domain authority is relatively high compared to your competitors and your backlink profile is in a good place If all or most of the above sounds familiar to you and your site does not rank competitively in its space, UX is a huge potential opportunity. … [Read more...] about UX: What Is It And Why Does It Matter?
Is Search App Indexing New? Not really. Google introduced App Indexing back in October 2013. The idea was simple: By enabling deep linking within their apps, webmasters could allow Googlebot to index app content just like web page content. That way, Android users with your app installed would have the option to go directly to your app content from within Google search results (as shown above). … [Read more...] about Why It Matters For The Future Of Search