I once contacted Google about reviews that contained harassing, offensive and racist language for a franchise chain — and all the nasty reviews went away overnight! In one instance, a reviewer on Yelp went beyond the pale by posting photos of executives of one company in his review, calling on people to hound them (he was more than a bit irrational) — once I flagged these images and requested removal based on copyright infringement, Yelp took them straight down. … [Read more...] about How To Fix A Damning Business Review
Degree in business administration online
It’s not surprising that local business operators can lack knowledge about online marketing, or that they can get exposed to misapprehensions about how local marketing should be conducted. Google’s CEO has been quoted as saying that the world is now generating 5 exabytes of information every two days, so it’s little wonder when local business owners are too overwhelmed to keep up with the marketing end, in addition to all of the details specific to their own industry. … [Read more...] about 10 Local Marketing Myths Hamstringing Your Business
It’s flummoxing that there’s not clearer messaging about whether the listing is still awaiting review once you’ve changed it, if it’s just been forgotten, or if it has been reviewed and found wanting yet again. After many years as an online marketer, I can theorize that this opacity is at least in part purposeful — Google obfuscates their actions, in some cases, so that the evil spammers cannot reverse-engineer their methods. But, for the many other benign, unintentional rules-infringing businesses, this is intensely frustrating. … [Read more...] about Google’s Lack Of (Re-)Consideration For Local Businesses Makes Life & Listings Difficult
We believe user trust is essential to building the best possible products. With every Google product, we work hard to earn and keep that trust with a long-standing commitment to protect the privacy of our users’ personal information. We make privacy a priority because our business depends on it. In fact, if our users are uncomfortable with how we manage their personal information, they are only one click away from switching to a competitor’s services . . . … [Read more...] about Online Privacy Hearings See Conflicting Testimony And Recommendations
As I'm sure you've probably already guessed, though, the start-up soon found themselves in trouble. Their high overhead ate up all their revenue, which was limited in the first place by their low-price policy, leaving no money to compensate the partners. One partner bailed out early. Two of them ended up taking on second jobs to make ends meet. The fourth rode the sinking ship all the way down, apparently convinced to the end that he could turn it around through sheer force of will. … [Read more...] about Are You Building a Business, or Just Chasing the Competition?