I once contacted Google about reviews that contained harassing, offensive and racist language for a franchise chain — and all the nasty reviews went away overnight! In one instance, a reviewer on Yelp went beyond the pale by posting photos of executives of one company in his review, calling on people to hound them (he was more than a bit irrational) — once I flagged these images and requested removal based on copyright infringement, Yelp took them straight down. … [Read more...] about How To Fix A Damning Business Review
Degree in business administration online
It’s completely true that having your keyword phrase in the domain name can lend some ranking advantage. However, you need many other strong ranking signals working in concert to enable the site to rank well — and, when people start rolling out these microsites en masse, they typically are doing it on a shoestring budget. All the work that you’d put into optimizing and promoting a single domain site begins to get diluted when your time and efforts are spread across many domains, and the result is that the individual microsites end up being fairly weak. … [Read more...] about 10 Local Marketing Myths Hamstringing Your Business
It’s flummoxing that there’s not clearer messaging about whether the listing is still awaiting review once you’ve changed it, if it’s just been forgotten, or if it has been reviewed and found wanting yet again. After many years as an online marketer, I can theorize that this opacity is at least in part purposeful — Google obfuscates their actions, in some cases, so that the evil spammers cannot reverse-engineer their methods. But, for the many other benign, unintentional rules-infringing businesses, this is intensely frustrating. … [Read more...] about Google’s Lack Of (Re-)Consideration For Local Businesses Makes Life & Listings Difficult
We believe user trust is essential to building the best possible products. With every Google product, we work hard to earn and keep that trust with a long-standing commitment to protect the privacy of our users’ personal information. We make privacy a priority because our business depends on it. In fact, if our users are uncomfortable with how we manage their personal information, they are only one click away from switching to a competitor’s services . . . … [Read more...] about Online Privacy Hearings See Conflicting Testimony And Recommendations
Some years ago, I was asked to help a startup business set up their bookkeeping system. (I have a degree in accounting, and the guys running the business were friends of mine, so the request wasn't as farfetched as it might seem on the surface.) I helped them set up their system, gave them a few bits of unsolicited advice and wished them well. … [Read more...] about Are You Building a Business, or Just Chasing the Competition?