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From its birth in 1984 to its current incarnation, TED Talks have come a long, long way. During its more than three decades’ journey, if there’s one singular thing that the TED Talks have retained, it’s the passion of the speakers and that of the attendees to learn, share and bask in the glory of knowledge and wisdom that shape human existence. While TED Talks draw together a slew of inspiring people from diverse domains, today, in this blog post, I intend to talk about 5 digital marketing TED Talks that have touched a chord in me and left me with a deep imprint. Although I’ve compiled this TED Talks list specifically for the benefit of digital marketers, anybody with a penchant for knowledge can peruse these talks for their benefit. I hope and believe that these digital marketing TED Talks will move you the way they moved me. 1. Are we in control of our own decisions?| Dan Ariely Why did I like it so much? In this TED Talk, Dan Ariely—the James B. Duke … [Read more...] about 6 Digital Marketing TED Talks You Need to See Today

I love Yahoo! Buzz. Always have. I loved it in its first incarnation (think Google Zeitgeist) and I love it now, in its current form. And not just because I work inside the big Purple Palace, mind you, but rather because it tells me everything both delightful and horrifying about myself in one concise web page. I am a searcher. I love searching for everything on the Internet. I pride myself on my ability to find anything for sale or of interest in a minimum of time and keystrokes. Just ask my wife. She thinks I’m nuts, but that doesn’t stop her from consulting me any time she’s looking for anything on the internet. Also, I’m an American. Not in a particularly patriotic sense, but for the notable exception of reality TV, I follow more or less the same popular icons as most of my fellow citizens. So as an American Searcher, when I’m clicking through Buzz today, I’m both riveted and appalled by what I see. Aporkalypse now As I write, at the top of the … [Read more...] about What Yahoo Buzz Tells Us About Ourselves

The simplest things are often the most difficult. How hard should it be to come up with a single content idea? Considering it’s a few words, you’d think it would only take a few seconds. You and I both know that there’s a lot more that goes into solidifying a good content idea than the first few words that come to mind. As content marketing becomes more popular and properly utilized, marketers will be producing more and more content. Currently, 91% of B2B marketers have started using content marketing. In addition, 77% of marketers plan to increase their content production over the next year. A single good idea every now and again is not enough—you need several. And if you’re working efficiently (in batches), you should be coming up with at least 50 at a time, but then writing about only the best ones. When you start a new content marketing campaign, ideas are relatively free flowing. You can write about just about anything in your niche. But once those … [Read more...] about 7 Ways to Find Better Content Ideas

The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate creative, media, television, radio, and print. Then along came digital marketing. The definition of integrated marketing became a bit muddied, but true to it’s promise, the movement blurred the long-held barriers between different advertising media. In 2015, just as always, advertisers want their message to resonate with as large of a target audience as possible. The modern holy grail of mass communication may well be the integrated campaign – a campaign where television, print, digital and radio all commence to create a reach and frequency of message that could never be accomplished in a single medium. Let’s take a look at five notable integrated campaigns that certainly have given their advertisers a significant bang for the buck, at the very least in the … [Read more...] about 5 Real Examples of Integrated Marketing