3. Optimize for user intent Does my page meet user expectations? Do I provide precisely those answers that users are looking for? To ensure that the answer to both of these questions is a definitive “yes”, you need to do more than optimize for one or two main keywords. However, covering a topic holistically won’t always be successful either. Theoretically, every topic and every search query demands its own kind of answer. The expectations users have when searching for a particular topic, the kinds of related questions that users are asking and the intent – navigational, informational or transactional – that is motivating the search query – are best analyzed with the aid of a dedicated software solution. The Searchmetrics Suite has all the data you need to optimize your pages for user intent. You can also get a first taste of insights from our whitepaper on niche ranking factors. … [Read more...] about Google Update 2019: Winners and Losers of the March 2019 Core Update
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Google is getting fast and furious since 9th of July: Your future may depend on how fast your URLs load on mobile devices, now that the process is one of the company’s ranking factors. This means that pages that load slowly on mobile devices can expect to lose mobile rankings to websites that load more quickly, and therefore offer a superior user experience. Read on for all the background, insights into the load times of pages ranking on Google.com and, as a further bonus, some data on the usage of AMP for lightning-quick pages. … [Read more...] about Google Update: Speed as a Ranking Factor
We're seeing a completely different set of results today. Much more like the results from 3 months ago... more tweaks?More oddball traffic patterns...three days in a row, one conversion at 7am +/- 15min...then nothing the rest of the day. Traffic coming in drip fashion again, same old same old. Referral spam is rampant.To me it look a bit like they reversed the update they did in early march, the sites I see dropping are the sites that went up in early march and now returned to the "old" positions.The Yoast issue isn't related to these drops, it's certainly not helpful, but non-Wordpress sites were affected the same way at about the same time. Would be nice if the solution would be that easy, but unfortunately it isn't for sure.Let me share screen shots from the tools as well: … [Read more...] about Is Another Google Update Happening In May?
Google gives tips and advice on updates that are "more noticeable." The funny thing with these types of updates, they rarely have a big impact. The Speed update didn't seem to impact the search results much, at least for those that watch the results. The mobile-first indexing also didn't, or at least shouldn't, because Google wants that to be quality neutral. A lot of these preannounced updates have little impact, maybe that is because they were pre-announced and thus we took action to prepare for them. But you get my point. … [Read more...] about Google Updates Us On Search Updates Communication
If you’re not already aware, Google just recently rolled out a core update for its Algorithm. Google core updates are designed to affect the algorithm that impacts main organic search. This determines search results, who will rank, and where. Naturally, there will be winners and losers whenever Google makes changes. Some early indicators include tabloid newspapers that have lost up to a fifth of the visibility. … [Read more...] about What Does the Latest Google Update Mean for You?