As noted in the Google Webmaster Central Blog, rich snippets can help users determine whether a particular webpage has the information they want more quickly. Google has rich snippets for shopping, recipes, reviews, video, events, music and applications. Below is an example of a rich snippet for a mobile application. … [Read more...] about How To Leverage Structured Markup To Create E-Commerce Web Portals
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How you name these categories also matters, especially when labels you assign in your database are automatically pulled into your URL structure. I've detailed technical solutions to help with this in my previous piece on e-commerce SEO best practices. … [Read more...] about Is your information architecture costing your e-commerce web shop millions in lost sales?
Permanently 301 redirect expired product URLs. If the expired product is replaced by a newer model, using a 301 permanent redirect from the older page to the newer model’s URL tells Google you want this page ranked instead. Your SEO value will be retained. Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category. Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return. Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and … [Read more...] about 17 SEO Best Practices That Could Double Your E-Commerce Sales
Prioritising content, rather than selecting which content to show to the exclusion of others Suggesting entries in search or form fields, such as postcode or ZIP code in a search box If your website defaults to departments based on previous behaviour – for example, ASOS will open the men’s or women’s store homepage based on what the user has browsed previously – make sure it is clear how to return to the general homepage Facilitating the buying process with options to save for later, save a favourite address, save a favourite meal Encouraging a trust relationship by explaining how personalisation works and how it benefits the user Making it easy to opt in or out of personalisation … [Read more...] about Why mobile commerce sites should be designed for context
Social media allows e-commerce brands to show authenticity and associate an emotional connection with their products. Look at Nike’s Pinterest account to see how incorporating products with motivational images makes a huge impact. See how Ikea uses user-generated content to share design ideas and inspiration for how to use its products. Check out how Lowe’s produces how-to videos that teach people how to use its products. … [Read more...] about 15 Must-Have Features for E-commerce Sites