Google has introduced a new type of Knowledge Graph card in search results, which will appear when users search for US colleges.When searching for a 4-year US college, like UCLA or Hamilton College, Google will return a Knowledge Graph card with information about admissions, cost, student life, and more.Google says these new cards have been designed to make it easier to find a college that meets a person’s individual needs, which is something many are struggling with right now.“The process to find the right school for you, however, can be confusing. Information is scattered across the internet, and it’s not always clear what factors to consider and which pieces of information will be most useful for your decision. In fact, 63 percent of recently-enrolled and prospective students say they have often felt lost when researching college or financial aid options.”Rather than showing the average cost of tuition, Google has opted to show the average cost after … [Read more...] about Google Rolls Out New Knowledge Graph Cards for College Searches
Desktop knowledge graph
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that the words describe. Knowledge Graph? “Graph” is a technical term used to describe how a set of objects are connected. Google has used a “link graph” to model how pages link to each other, in order to help determine which are popular and relevant for particular searches. Facebook has used a “social graph” understand how people are connected. “Knowledge Graph” is Google’s term for how it is building relationships between different people, places and things and report facts about these entities. Big Change, Subtle Appearance Earlier this year, the Wall Street Journal wrote … [Read more...] about Google Launches Knowledge Graph To Provide Answers, Not Just Links
Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more detail on Google’s Inside Search blog. Knowledge Graph Comparisons Google spoke today about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side. On both the desktop and mobile devices, you can do searches like “compare the space needle and empire state building” or just “space needle versus empire state building” and Google presents some basic points of comparison. Here are the desktop and mobile results for this kind of search: Desktop The data is the same on both. As you can see, the Knowledge Graph comparison doesn’t show the heights of these two landmarks … [Read more...] about Google’s Knowledge Graph Gets Smarter With Comparisons & Filters
Google has announced the formal rollout of a test that some searchers have been seeing for a few days now — a test that associates a Knowledge Graph popup with certain web pages in desktop search results. The popup adds more information about certain search results, which sounds like it should be good for searchers. But, as I’ll show below, the implementation may not be great for site owners. “You’ll see this extra information when a site is widely recognized as notable online, when there is enough information to show or when the content may be handy for you,” wrote Google’s Bart Niechwiej in today’s blog post. Since it’s Knowledge Graph data, the popups rely heavily on Wikipedia. In my searching, I didn’t see a single example that didn’t have data from Wikipedia. The data provides background on the website listed in the search result, and it appears in a small popup window that’s accessible from a clickable link on the … [Read more...] about Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?
Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and much more intuitive than Google TV. It’s controlled by an app for Android phones. Voice search works by using the Android handset rather than a mic on the TV. Smartwatches running Android will also be able to act as a remote (as I understand it) for Android TV. Beyond the onstage demo during the Google I/O keynote, I had some time yesterday to play with Android TV. While it searches for and returns Google Play content it also appears to provide full Knowledge Graph search results. Currently, Android TV doesn’t index and return regular/cable TV results nor does it appear to extend search beyond Knowledge Graph. Most people won’t be doing much conventional searching on Android … [Read more...] about Android TV Shows Knowledge Graph Search Results