I use a number of alerts services, which are different than page trackers and reputation monitors. Most are free but IMO, the best one is subscription based which isn’t surprising since it does all of the above. Trackle is a must for anyone serious about building links, it has awesome tracking and competitive research capabilities and has become an indispensable part of our link building toolbox. I also depend on Alerts.com, Yotify.com and Google Alerts. … [Read more...] about 6 Daily Habits That Make Up My Link Reading List
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So we should really have seen it by the end of 2011 and mid-2012 will definitely have to show some serious uplift if Larry Page’s dream is not to begin to be heavily questioned by analysts and shareholders. The stopwatch is running, the finish line is in site and at the moment Google isn’t going to hit the tape as it should. … [Read more...] about Did International Markets Cause Google’s Loss Of Love On Wall Street?
One other thing to consider too is a certain amount of your income is taxable and a certain amount of it is not. If you have an IRA, a retirement account, you can move more of your money to keep yourself in a lower tax bracket. You can bump money from what you’ve earned into your retirement account, which generally will make it non-taxable. That can save you a ton of money on taxes. … [Read more...] about How to Make the Leap to Full-Time Freelancing
Possibly the most important thing to do in your early ad tests, then, is not to trip over your own shoelaces trying to be too clever. Your plan needs to be built around the granularity of your prospects, the psychological triggers common to many searchers and customers, and avoiding mistakes that turn searchers off. That sounds funny to say when, depending on the query, upwards of 98% of people won’t click on your ad. But within your 1-2% sub-sliver of ad clickers, all else being equal, you should focus on developing consistent techniques to reach the 2% or 3% level faster as opposed to languishing at 0.5%. (In some niches, of course, you will reach 8-10%. I am talking about the high volume stuff, mainly.) … [Read more...] about Make Your Ads Better: Three Powerful Techniques
The second factor is complexity. It is relatively easy to compare two or three items that are very different. Once the selection size increase, the difference between items decreases. Now you have to choose between French vanilla, all-natural or vanilla bean. The importance of the decision is magnified, because you can do so much better than simply good enough. … [Read more...] about Paralyzed By Possibilities: How Choice Overload Makes Decisions Harder