The enormous popularity of the iPad has already changed the way many users consume video. From a video search perspective, marketers and SEO experts can now reach consumers through another screen. According to MeFeedia, less than a week after its launch, research has showniPad users consume two and a half times as many videos as the typical web user that iPad users consume two and a half times as many videos as the typical web user and three times as many videos as iPhone users. Savvy online marketers have done everything they can to ensure users find their videos online. Now, with the arrival of the iPad, marketers need to ensure users can consume those videos. … [Read more...] about Are You Ready For The New iPad Era With HTML5?
Difference html and html5
Our crawling and indexing systems currently don't do anything special for HTML5, so there is no "bonus" for using HTML5 constructs, but similarly also generally no downside.That said, most of the pages with HTML5 markup that I've seen tend to be very clean - with little "cruft" and unnecessary elements. While having clean markup isn't something that our algorithms explicitly look for, we occasionally see pages that are almost unparseable. Also, clean markup makes it much easier to maintain the website, easier to add new elements like microformats, and frequently makes the pages more portable across a variety of browsers and devices. So with that in mind, there's nothing holding you back (from a search point of view) from creating an awesome site in HTML5 :) … [Read more...] about Google: HTML5 Doesn’t Give You A Boost But Has No Downside
How Custom HTML Stacks UpNow let’s talk a bit about how a custom site based on HTML and CSS can stack up. The first and most obvious benefit to using completely custom code is the ability to do basically anything you want with it. HTML5 and CSS3 combined can do some incredible things, up to and including making a fully animated site. A lot of those fancy scrolling effects and dynamic adjustments to sites as you use them are done in an SEO-friendly way using modern code. … [Read more...] about Do WordPress Sites Rank Better Than HTML Sites?
Michael Martin is a SEO Manager at Covario, SEO course instructor at San Diego State University, contributor to The Art of SEO : Mastering Search Engine Optimization published by O’Reilly and owner of Mobile Martin based out of San Diego, California. … [Read more...] about Hints About The Future Of Mobile Search At Google I/O 2013
Google was initially hesitant to support JSON-LD as a format for Schema.org markup, preferring developers to use inline markup like Microdata or RDFa where you could more easily see where the markup was being applied to individual elements. But it has since embraced the format to the point where it recommends developers use JSON-LD to mark up their web pages, which means there are lots of handy resources for JSON-LD on Google Developers. … [Read more...] about The complete beginner’s guide to Schema.org markup