There are so many fiddly bits going into the calculation of Google’s search ranking that it’s no surprise when business owners question another fiddly bit. “Does X influence SEO?” is one of the most common questions in marketing online.The question of whether WordPress has any inherent advantages or disadvantages is a common one as well, and it makes sense. WordPress is a site architecture, and sometimes those come with extra baggage – or extra advantages. The question is, does it this time?A Simple AnswerThe simple answer here is that no, WordPress sites do not have any inherent advantage or disadvantage over home-developed HTML/CSS websites. Google treats both kinds of sties the same, in broad strokes.If you want proof, just look at the web around you. If Google gave preference to WordPress over other CMSs or over custom code, 99% of the web would be using WordPress. Anything Google does give preference to is dominant on the web, so it should come as no … [Read more...] about Do WordPress Sites Rank Better Than HTML Sites?
Difference html and html5
The enormous popularity of the iPad has already changed the way many users consume video. From a video search perspective, marketers and SEO experts can now reach consumers through another screen. According to MeFeedia, less than a week after its launch, research has showniPad users consume two and a half times as many videos as the typical web user that iPad users consume two and a half times as many videos as the typical web user and three times as many videos as iPhone users. Savvy online marketers have done everything they can to ensure users find their videos online. Now, with the arrival of the iPad, marketers need to ensure users can consume those videos. More than 300,000 iPads sold on the day the product was launched, so it’s essential that marketers meet the high demand for video consumption and make sure they’re adapting content to take advantage of this phenomenon. Most web-based videos currently use Adobe Flash, but the iPad supports videos using HTML5. It may … [Read more...] about Are You Ready For The New iPad Era With HTML5?
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML). I predicted this eventuality more than two years ago, after the Nest acquisition. These are the problems and challenges brought by Google’s new assistant that marketers and SEOs alike need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to … [Read more...] about What marketers need to know about Google assistant and Google Home
Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media. We have another round of great questions this month, so let’s get to them! One question I can’t seem to find substantial answers to is: Are there any implications to SEO for web pages that skip H2s and go directly from an H1 to an H3? Thank you for any insights and advice. –Michelle K. via Facebook Probably not. The H1 is generally known as the item on the page that has the most weight, but this is based on old school rules of HTML. The H1, or Heading 1, was technically used as the heading or “title” of the document. Typically, that “Heading” would also be the “Title” of the page (as in the HTML title), which is why that staid “advice” about not making them the same is so asinine (but I digress)… So in the old rules of HTML, before the advent of CSS, the H1 would be the largest text on the page, the H2 … [Read more...] about #AskAnSEO: On Indexing, Canonicals, and H Tag Use