For those of you on the “new agency” end, here is a checklist to make the transition as painless as possible. Website & Analytics Access Find A Contact At The Other Agency. Whether the client has a contact or you have to call and get in touch with someone, having a contact at the other agency will make the transition easier. The other agency will want to do as little work as possible, as they likely aren’t being paid at this point. Be organized, be specific about what you need, and contact them as few times as possible for the best results. Be sure to ask them about the client and how they were to work with, and if there is anything that will prevent them from cooperating, such as past due bills. Website. Ideally, a client will have full access to their website and hosting. However, many times the client trusted everything to their old agency, and they don’t have the necessary access. If everything was being handled by the old agency, you will need to … [Read more...] about Checklist For Transitioning To A New Digital Agency
Three agencies picked up multiple awards Wednesday night as Search Engine Land hosted its second annual Landy Awards in front of a full crowd of more than 300 search marketers at Edison Ballroom in New York City. iProspect won the coveted SEO Agency Of The Year award and also took home a trophy in the Best B2B SEM Initiative – Enterprise category. It’s the second straight year that iProspect has won multiple Landys. But they weren’t the only agency to walk away with multiple honors. Razorfish picked up wins in both the Best Mobile SEM Initiative and Best Retail SEM Initiative categories. Those are Razorfish’s first Landy Awards. And Wolfgang Digital, a Dublin, Ireland-based digital agency, picked up its first Landys in the Best SEM Initiative – Small Business and Best Cross-Channel Integration of Search categories. The highly coveted final award of the night, Best Overall Search Marketing Initiative, went to Edelman. Jennifer Johnstone of Piston Agency was … [Read more...] about iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
There are thousands of small SEO agencies. Many of these small SEO agencies are content to remain at that size — serving local clients, running smaller campaigns, and doing good work. But what if you want to scale up? You want to be bigger than your hometown, bigger than your home state, and bigger than your region. You want to play with the big boys. How do you do it? Aggressive Content Marketing As a content marketing nerd, I can’t conceive of any way of growing apart from content marketing. With content marketing, you can create a platform as big as you want, conquering any keywords, specialties, and niches that you desire. It grows your platform, meaning that you are respected by your industry. You transform from a backwater SEO shop into a force of thought leadership and power. But beyond the natural growth of your own reputation, there’s an even bigger reason you need to do content marketing. Today, SEO has morphed into content marketing. You don’t exist … [Read more...] about Turn a Small SEO Agency Into a National Force
The future for traditional agencies is one where artificial intelligence (AI), machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place. In fact, this future is already happening for some agencies. This change, as well as the driving force behind it, is the focus of this post. Today’s Advertising Agency In most traditional agencies you tend to have two distinct approaches to delivery; those that provide specific services like SEO, PPC, content, PR, etc. and those that provide software as a service (SaaS). The service provider typically uses technology in order to help them to deliver a service, but the benefits to the customer are, in most cases, derived passively through the service end results as an indirect benefit. Agencies delivering software as a service have primary goals of supporting that software and empowering people to use it as effectively as possible for achieving their unique objectives through software use. You can see … [Read more...] about What is the Future for Traditional Advertising Agencies?
What is your marketing agency’s number one selling point? Is it your cutting edge methods? Your versatility? Your creative skills? Or is it your brand’s personality that sets you apart from other agencies? There’s one thing that your clients won’t overlook: delivering great results. The best agencies stand out because not only do they deliver results, but because they’re able to shout about it by quantifying the client’s return on investment. Long ago, it may have been difficult to lead your clients through the minefield of digital marketing spend; particularly when the telephone plays an integral part in the conversion process. But that was long ago. Now, call tracking software can give agencies as much insight into phone calls as online forms and mouse-clicks. This means you can tell exactly what marketing channels both online and offline are making the phones ring, and focus on the marketing that works best. Mediahawk’s marketing agencies … [Read more...] about 4 Reasons Marketing Agencies Need Call Tracking