Create value.Know your audience.Get inspired from what’s worked for others when you’re stuck.Test your curated content.Experiment with different content curation tactics.There’s not just one formula that works for everyone. Execute, fail fast, and always try something different. … [Read more...] about How to Do Content Curation for SEO: Your Starter Guide
Digital content manager salary
Create a content strategy plan for a real-world client Create content audit of a brand and its competitors Develop content and a storytelling strategy for a specific online channel and use tools such as HootSuite and Google Analytics The course is delivered online with real-time meetings. It affords students the opportunity to interact with instructors and fellow students through chat, web conferencing or phone all in real time. … [Read more...] about The Top 28 Digital Marketing Certificate Programs to Enroll
Josh also had some terrific tips for managers who are hiring. For example, he said it’s imperative that the hiring manager writes the job description. Human resources, while both capable and critical, simply lacks the specific knowledge to build a job description that will pique a search marketer’s interest and get them excited about the job. … [Read more...] about How To Build & Manage Enterprise Search Marketing Teams
Getting back to digital sleuths, you’ve got to fix what’s already broken before thinking about what Google may or may not be doing. For instance, during my time at eBay, the Spanish and Italian websites contained flaws in title tags, poorly developed internal linking structures and other issues that, no matter how often Google strategic thinking was applied, there were no gains. Nothing matters with Google if you don’t get your own house in order first. … [Read more...] about Digital Sleuths: On the trail to better SEO hygiene
If this is under contract, an agency will stick to the terms, even if its client has a need to prioritize other items, such as adding content on some pages; creating entirely new pages for new products/services; or focusing on social efforts like writing LinkedIn stories or social posts. … [Read more...] about Insourcing vs. Outsourcing: What’s Best for My Digital Marketing?