This article will teach you how to get started with content curation to maximize your SEO benefits.But first, let’s find out what content curation entails.What Is Content Curation?Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industry or niche.Put simply: you turn content that has already created (by you or others) into your own new piece of content.To add to that, content curation is only really meaningful when you include your views on the curated content. Give your audience a reason to consume your curated content (and come back), instead of someone else’s.And how does this help your SEO efforts?A well-executed content curation strategy adds value for readers, resulting in social shares, links, and ultimately better rankings.As an illustration of the results that just one curated article can bring in, check out this example: Top 16 Websites for Finding Perfect GIFs and Memes.Naturally, that … [Read more...] about How to Do Content Curation for SEO: Your Starter Guide
Digital content manager salary
To insource digital-marketing needs or outsource them?This is the typical question for many businesses, regardless of size.Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand.Here’s why, explained from two perspectives:As head of content and business development for a few companies and agencies.As a freelancer and agency owner, the latter one who also outsources content and SEO work.Positives of Outsourcing Digital MarketingThe Big One: MoneyWhen discussing product or service pricing, money talk is always the proverbial elephant in the room.Many businesses won’t provide prospects any cost numbers until the end of a conversation – regardless if that conversation lasts three minutes or three months.But when hiring, money talk takes on a much different story. Most businesses will set a hiring budget for their digital marketing needs and spend little time … [Read more...] about Insourcing vs. Outsourcing: What’s Best for My Digital Marketing?
share tweet share pin it e-mail share Like most big companies, Google’s hunt for good talent produces a stream of help wanted signs on its website. Yet the search engine king had people scratching their heads last summer when the company began recruiting a technical SEO program manager. Google looking for help keeping its own digital house clean? Heresy, right? Wrong. Google recognizes something other big branded companies often overlook: SEO hygiene teams play an essential role in protecting hard-fought SEO visibility and revenue. They are the digital sleuths who are gatekeepers for the architecture, design, development and maintenance of engaging, informative websites. They’re the bug hunters, the broken code fixers and the front line in making sure your company gets a true and continuing return on its SEO investment. It may not be sexy, but it’s one of the biggest factors in making sure your SEO foundation doesn’t crumble as you … [Read more...] about Digital Sleuths: On the trail to better SEO hygiene
There is a talent gap in the market, and digital marketing jobs take 16 percent longer to fill than other postings and show a growth rate of 30 percent over traditional marketing roles. A McKinley Marketing Partners report on 2017 Marketing Hiring Trends revealed that 56 percent of companies plan to hire more digital marketers in 2017. If you take a closer look at the hiring landscape, it’s clear to see that the talent gap directly affects the hiring in digital marketing roles. The most in-demand marketing skills were digital advertising (46 percent), content creation and curation (38 percent), and content strategy (34 percent). But what about the salary of digital marketing professionals? Has the incentive kept pace with the demand? Well, yes. Digital marketing professionals make $7,000 over their traditional counterparts, and according to data collected by Glassdoor, a digital marketing manager earns an average of $77,015 per year. How can professionals … [Read more...] about The Top 28 Digital Marketing Certificate Programs to Enroll
On a panel at a recent conference, I had the pleasure of moderating a great discussion on building and managing in-house SEO teams. What made this panel superb was that it wasn’t just about in-house SEO teams.There was quite a bit of content around hiring, working with third parties, and the interaction between marketing and IT departments. My kind of panel – Industrial Strength! Hiring Search Marketers Josh Gampel kicked off the panel with a fine presentation on hiring for search. Josh and his teams were the first folks to build a company (Onward Search) around staffing for search engine marketers. They have since evolved and now cover so much more – developers, writers, UX experts – but Josh and his folks clearly still have a soft spot for search marketers. They even published a salary survey that pinpoints salary ranges for six different types of search marketing functions across 20 US cities – very impressive! You can find it here. Josh also had some … [Read more...] about How To Build & Manage Enterprise Search Marketing Teams