Today, in Las Vegas, NV, Pubcon shared insights into the biggest hacks, coolest tricks, and hottest trends to help amp up my social media game. With Twitter dying to Taco Bell's Big Chapula on Snapchat and hacking karma points on Reddit, it may not surprise you to know: social media is changing, but we, as marketers, are getting smarter. So, how are marketers adapting to the changes of social media? Read on for insights into the most important things I learned in social media today at Pubcon. Session 1: Advanced Facebook Ad Techniques: How to Get the Biggest Bang for Your Buck When I think of Facebook ads, I think of all the different strategies to implement for each different type of client I have. Today, Ashley Ward and Dennis Yu explained the types of Facebook ads you should use based on your business goals. Let's dive in! Ashley Ward, CEO and Social Media Manager of Madhouse Matters, kicked off the session earlier today with some big tips in Facebook advertising, which include … [Read more...] about #Pubcon Day 2: Facebook & Twitter Advertising, Reddit Hacks
2017 is here, and with it comes another year of awesome digital marketing conferences. Attending even one can help you keep up on cutting-edge industry news and innovation. And as workers in a digital world, face-to-face conferences can be a refreshing break from the norm. It’s still early days, but here are 37 conferences (for a start) that you won’t want to miss in 2017: January Affiliate Summit West What: The performance marketing industry’s premier global event. Where: Las Vegas, NV When: January 15-17, 2017 Email Insider Summit: Europe What: Mornings include keynotes, case studies, and panels from top minds in the industry. Afternoons are networking opportunities during exciting outings. Where: The Alps When: January 30 – February 2, 2017 SUPERWEEK Hungary 2017 What: An annual gathering of digital marketing professionals, analysts, and thought leaders in the measurement industry. Where: Budapest, Hungary When: January 30 – February 3, 2017 February … [Read more...] about 37 Digital Marketing Conferences You Won’t Want to Miss in 2017
It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall marketing budget should be devoted to digital and, as you might expect, opinions vary greatly. Most of the published data is oriented toward consumer-oriented businesses. In this article, I will provide a framework to help B2B marketers determine their optimal spend on digital. The big picture The clear trend is that digital marketing continues to grow as a percentage of overall marketing spend. In fact, eMarketer predicts that digital will account for nearly 45 percent of media ad spend by 2020: As companies continue to expand their digital marketing programs, here’s a breakdown of specifically where they plan to increase their investment: Mobile is accelerating It cannot be overstated how much mobile will continue to grow and eventually dominate as the primary digital interface we use. The most recent CMO Survey predicts that marketing spend … [Read more...] about How much should B2B companies invest in digital marketing?
SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds of manufacturing and software development. New project management strategies have evolved that have revolutionized these industries. We hear very little about these approaches in the world of marketing, even though they are well suited to the ever-changing landscape of SEO and digital marketing. At the core of these approaches is a burning desire to inspect and adapt, to eliminate waste and to strive for constant improvement. This is coupled with an agile approach, which leads to improvements in speed, reductions in costs and improved results. In this article, I discuss Scrum, the project management strategy we use at my company to manage client projects and improve our internal … [Read more...] about Using agile project management for SEO & digital marketing
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. Clever marketers have caught on to this and are targeting other markets to boost overall Valentine’s Day sales. In this article, I’ll cover other audiences marketers can focus on to boost Valentine’s Day sales and provide marketing tips to help you come out swinging with your Valentine’s Day advertising. Data in this article is from two Bing Ads presentations: “Search Bing for Love: Valentine’s Day 2017 Insights for Digital Marketers” and “Valentine’s Day Insights to Woo Digital Marketers.” Before getting started, here are some overall statistics on Valentine’s Day: Valentine’s Day is the fourth largest spending day of the year after the winter holidays, back to school and Mother’s Day. The average … [Read more...] about What’s love got to do with Valentine’s Day?