Video is one of the search marketing trends to look forward to in 2017. Even the experts say that visual content, including video, will go big in the coming year. According to Think with Google: “When it comes to online video, one word summarizes the trends in consumer behavior: ‘more.’ […] consumers are spending more time on more devices with more focus and passion for online video than ever.” So now would be the perfect time to add video to your content and search marketing strategy. But what’s the best platform to publish videos? Look no further because we’ve got answers here! According to a survey sent out to Search Engine Journal’s Twitter audience, 85% of respondents publish their videos on YouTube, 11% publish on Facebook, 4% publish elsewhere, and none publish on Vimeo. These results show that YouTube is still king when it comes to video. But don’t discount other sites just yet. Let’s get the low-down on these video … [Read more...] about 85% of Digital Marketers Publish Videos on YouTube [DATA]
Editor’s Note: SEJ is a press partner of Authority Rainmaker 2015, and received press passes in exchange for event coverage. Day one of the Copyblogger was fantastic, and I was really looking forward to the speaker line up for day two. (If you missed it, you can read my recap of day one here.) I have to say, second day speakers did not disappoint. Here is a recap of all the speakers. Sally Hogshead: How to Perform Witchcraft: The Art and Science of Fascination in Your Marketing Sally is a branding expert, professional speaker, and the CEO of Fascinate, Inc. Before the conference began, I took her “How to Fascinate” assessment, which asks a series of questions about your personality to tell you which characteristics make you most engaging to others. The assessment gives you two advantages, which come together to create a personality Archtype. Mine was “The Trendsetter”, with primary advantage innovation, secondary advantage prestige. Sally stresses this … [Read more...] about Recap Day 2: Copyblogger #Authority 2015
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas. In case you hadn’t noticed, the digital world is all around us. For those people still trying to fend off the ‘future’ by disengaging from the digital world, the tide is turning. It’s now getting harder and harder to do everyday things like pay a gas bill, book a holiday or apply for a job without some kind of digital presence. In some parts of the world – like China – you can’t even get a taxi these days unless you are connected to the internet. In the words of Bill Heslop: “You can’t stop progress.” That quote might be lost on anyone who is not Australian, but in the two years since I attended my first ClickZ Live event, the digital landscape has changed phenomenally and there are no signs it’s … [Read more...] about What’s so great about digital marketing anyway?
With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present. But what does that actually mean? “When we look at the reality, especially in our industry, the future is now. We are already used to seeing science fiction as science fact,” says Erdogan Loeffler. To understand the three stages of time, Erdogan Loeffler quoted from Steve Case’s book: The Third Wave: An Entrepreneur’s Vision of the Future. The first wave: The first wave is the past. This was a period of infrastructure building to bring the technology to the people. Think Microsoft and Cisco. The second wave: The second wave is the present. This is about the software. “It’s about all those … [Read more...] about Seven ways to future-proof your digital strategy
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers are now investing up to half of their digital advertising revenues – according to the latest stats – in mobile ads. They want/need to know that their money is invested wisely and that the ads they are paying for are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers need to be able to trust that the various parties that create, manage and deliver etc. their ads have put all measures in place to ensure their ad campaigns deliver maximum return on investment ROI. That is entirely reasonable. Richard Foan, Chairman, JICWEBS (the UK-based Joint Industry Committee for Web Standards) tells ClickZ: “The level of concern among advertisers about click fraud – that includes mobile … [Read more...] about Ad fraud: mobile advertising accounts for nearly half of digital spend, but it comes at a price
Today, in Las Vegas, NV, Pubcon shared insights into the biggest hacks, coolest tricks, and hottest trends to help amp up my social media game. With Twitter dying to Taco Bell's Big Chapula on Snapchat and hacking karma points on Reddit, it may not surprise you to know: social media is changing, but we, as marketers, are getting smarter. So, how are marketers adapting to the changes of social media? Read on for insights into the most important things I learned in social media today at Pubcon. Session 1: Advanced Facebook Ad Techniques: How to Get the Biggest Bang for Your Buck When I think of Facebook ads, I think of all the different strategies to implement for each different type of client I have. Today, Ashley Ward and Dennis Yu explained the types of Facebook ads you should use based on your business goals. Let's dive in! Ashley Ward, CEO and Social Media Manager of Madhouse Matters, kicked off the session earlier today with some big tips in Facebook advertising, which include … [Read more...] about #Pubcon Day 2: Facebook & Twitter Advertising, Reddit Hacks
2017 is here, and with it comes another year of awesome digital marketing conferences. Attending even one can help you keep up on cutting-edge industry news and innovation. And as workers in a digital world, face-to-face conferences can be a refreshing break from the norm. It’s still early days, but here are 37 conferences (for a start) that you won’t want to miss in 2017: January Affiliate Summit West What: The performance marketing industry’s premier global event. Where: Las Vegas, NV When: January 15-17, 2017 Email Insider Summit: Europe What: Mornings include keynotes, case studies, and panels from top minds in the industry. Afternoons are networking opportunities during exciting outings. Where: The Alps When: January 30 – February 2, 2017 SUPERWEEK Hungary 2017 What: An annual gathering of digital marketing professionals, analysts, and thought leaders in the measurement industry. Where: Budapest, Hungary When: January 30 – February 3, 2017 February … [Read more...] about 37 Digital Marketing Conferences You Won’t Want to Miss in 2017
It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall marketing budget should be devoted to digital and, as you might expect, opinions vary greatly. Most of the published data is oriented toward consumer-oriented businesses. In this article, I will provide a framework to help B2B marketers determine their optimal spend on digital. The big picture The clear trend is that digital marketing continues to grow as a percentage of overall marketing spend. In fact, eMarketer predicts that digital will account for nearly 45 percent of media ad spend by 2020: As companies continue to expand their digital marketing programs, here’s a breakdown of specifically where they plan to increase their investment: Mobile is accelerating It cannot be overstated how much mobile will continue to grow and eventually dominate as the primary digital interface we use. The most recent CMO Survey predicts that marketing spend … [Read more...] about How much should B2B companies invest in digital marketing?
SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds of manufacturing and software development. New project management strategies have evolved that have revolutionized these industries. We hear very little about these approaches in the world of marketing, even though they are well suited to the ever-changing landscape of SEO and digital marketing. At the core of these approaches is a burning desire to inspect and adapt, to eliminate waste and to strive for constant improvement. This is coupled with an agile approach, which leads to improvements in speed, reductions in costs and improved results. In this article, I discuss Scrum, the project management strategy we use at my company to manage client projects and improve our internal … [Read more...] about Using agile project management for SEO & digital marketing
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. Clever marketers have caught on to this and are targeting other markets to boost overall Valentine’s Day sales. In this article, I’ll cover other audiences marketers can focus on to boost Valentine’s Day sales and provide marketing tips to help you come out swinging with your Valentine’s Day advertising. Data in this article is from two Bing Ads presentations: “Search Bing for Love: Valentine’s Day 2017 Insights for Digital Marketers” and “Valentine’s Day Insights to Woo Digital Marketers.” Before getting started, here are some overall statistics on Valentine’s Day: Valentine’s Day is the fourth largest spending day of the year after the winter holidays, back to school and Mother’s Day. The average … [Read more...] about What’s love got to do with Valentine’s Day?