2017 is here! You may be getting on with the new year by catching up with things you missed last year, following through with your resolutions, and checking out trends to look forward to this year. You may even be thinking of where to put your hard-earned money, and whether to spend more, less, or the same on your digital marketing activities for 2017. Look no further! Our latest #SEJSurveySays poll results can help. How much do other digital marketers and strategists plan to spend this year compared to 2016? According to a survey sent out to Search Engine Journal’s Twitter audience, 71% say they plan to spend more on their digital marketing activities in 2017, while 14% plan to spend less, and 15% plan to spend around the same. These results show that investment in digital marketing activities will increase this year. So if you’re thinking of investing more on your digital marketing activities, now is the time to do it! But what digital marketing activities should you … [Read more...] about 71% Plan to Spend More on Digital Marketing Activities in 2017 [DATA]
Digital marketing optimization
With the rise of comprehensive digital marketing, search engine optimization (SEO) has been somewhat on the sidelines. Why would you spend your time on keywords, tags, and links (all this technical stuff) when you have paid ads, social media, and content? Though a bit ignored, SEO is still increasingly important to a site’s overall performance in search. Utilizing the power of on-page and off-page optimization, you can bring your site to the next level (i.e. increase rankings, drive more traffic, bolster conversion rates). The bad news is, doing SEO the right way is easier said than done. It is evolving quickly, and Google continues to throw out search algorithm updates, one after another. It can be hard to stay on top of things and keep your site optimized for the new realities of search. No wonder SEO professionals are constantly skimming the Web to fish out crucial bits of info about upcoming changes and updates. But the problem is, being deeply afraid of missing out on the … [Read more...] about 5 Silly but Harmful SEO Mistakes Digital Marketers Need to Avoid
2017 is here, and with it comes another year of awesome digital marketing conferences. Attending even one can help you keep up on cutting-edge industry news and innovation. And as workers in a digital world, face-to-face conferences can be a refreshing break from the norm. It’s still early days, but here are 37 conferences (for a start) that you won’t want to miss in 2017: January Affiliate Summit West What: The performance marketing industry’s premier global event. Where: Las Vegas, NV When: January 15-17, 2017 Email Insider Summit: Europe What: Mornings include keynotes, case studies, and panels from top minds in the industry. Afternoons are networking opportunities during exciting outings. Where: The Alps When: January 30 – February 2, 2017 SUPERWEEK Hungary 2017 What: An annual gathering of digital marketing professionals, analysts, and thought leaders in the measurement industry. Where: Budapest, Hungary When: January 30 – February 3, 2017 February … [Read more...] about 37 Digital Marketing Conferences You Won’t Want to Miss in 2017
It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall marketing budget should be devoted to digital and, as you might expect, opinions vary greatly. Most of the published data is oriented toward consumer-oriented businesses. In this article, I will provide a framework to help B2B marketers determine their optimal spend on digital. The big picture The clear trend is that digital marketing continues to grow as a percentage of overall marketing spend. In fact, eMarketer predicts that digital will account for nearly 45 percent of media ad spend by 2020: As companies continue to expand their digital marketing programs, here’s a breakdown of specifically where they plan to increase their investment: Mobile is accelerating It cannot be overstated how much mobile will continue to grow and eventually dominate as the primary digital interface we use. The most recent CMO Survey predicts that marketing spend … [Read more...] about How much should B2B companies invest in digital marketing?
SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds of manufacturing and software development. New project management strategies have evolved that have revolutionized these industries. We hear very little about these approaches in the world of marketing, even though they are well suited to the ever-changing landscape of SEO and digital marketing. At the core of these approaches is a burning desire to inspect and adapt, to eliminate waste and to strive for constant improvement. This is coupled with an agile approach, which leads to improvements in speed, reductions in costs and improved results. In this article, I discuss Scrum, the project management strategy we use at my company to manage client projects and improve our internal … [Read more...] about Using agile project management for SEO & digital marketing