Dismissing The Importance Timing Timing is vital, and yours should be perfect. It is already clear that you should fully understand who you are approaching before you pitch to them, but you also need to time your pitching just right. For instance, know their lead times. Some media outlets may have a 12 – 48 hours’ turnaround window for a particular content while a blog will run with relevant stories for nearly three months. If you appreciate and understand such timings, then you can know to make your pitch. … [Read more...] about 13 Valuable PR Outreach Tips Worth Remembering
Digital pr outreach
It’s key to remember that your hook isn’t primarily aimed at consumers, your aim is to convince journalists that your story is worth covering and that their readers will benefit from what you have to say. If you’ve stayed true to your objectives, researched the current media landscape, thought about how you could be unique and have taken into consideration timings and relevancy, then there’s no reason why it won’t. So, while there’s no definitive process, there is a formula that, if followed, will craft the perfect hook to hang your story on. … [Read more...] about What is a PR hook & how do you know when you have one?
At Builtvisible we’ve found that upping our investment in analytics for our clients and giving them data that they can rely upon has had a tangible impact on our their abilities to expand budgets and gain favour with the most senior stakeholders within their businesses. … [Read more...] about Building a Culture of Measurement: PR Week Breakfast Briefing
Paste the list of URLs from the Excel spreadsheet into URL Profiler Select the metrics you’re interested in—in this case Trust Flow, which masquerades as a checkbox named ‘Majestic’. Wait for the magic to happen You’ll need to have a paid Majestic account and ensure the Majestic API is hooked up to work with URL Profiler. More informa- tion about how to authorise URL Profiler’s access to Majestic’s API found. … [Read more...] about How to find suitable sites and outreach targets
Tip: if you already pay for a tool like Majestic, just add its respective browser plug-in to easily fetch SEO metrics. If you’re using BuzzStream, the software handles this step for you by crawling each domain or URL. Alternatively, there are many free tools that can bulk check domains for you. … [Read more...] about Organising and prioritising your outreach list