I figured out how to automate Amazon SYLTs (So You’d Like to…), Listmanias and reviews. I setup 35 online profiles and maintained them all in Word and Excel spreadsheets. I assigned the profiles names, vehicles, families, computer types and models, camera brand loyalties, and full personalities. I would start threads in forums, newsgroups, industry sites, etc. and have conversations on those threads amongst my several personalities until the ‘real people’ came into the thread. I’d drop in those conversations mentions, links, deals, secrets, of the Viking Components products available on Amazon.com, Buy.com, and other locations online. I worked very closely with Amazon’s editorial teams like Ara Jane Olufson to make sure our product titles on Amazon.com exactly matched what I noticed most people were searching for, mentioning in newsgroups, forums, other sites, to find our products. … [Read more...] about Q & A With Brent D. Payne, In-House SEO Director, Tribune Company
Director business development salary
This line of thinking is not a new one—I certainly am not the first to think to mention it. But, the clarity of this point has recently crystallized for me. By asking for the changes I need done to sites to make them more SEO compliant, I am affecting the user’s interaction with the website directly. Taken to a degree beyond the content on the page, these efforts can influence how contracts get written for content partnerships, and which technologies may be required to transfer content between partners. There are no HTML tags or keywords at this point—this is business development territory, folks. Influencing a product at such an early stage is way beyond SEO. … [Read more...] about Are We In-House SEO Experts? Not Really… And Here’s Why
Be Bold: Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time. … [Read more...] about Facebook Files To Go Public, The S-1 Is Live
Kevin: Yeah, that was crazy. I was very lucky to move that momentum from Searchmetrics to get pretty high up at Daily Motion. I was a director of SEO, reporting to the CTO which is basically a step away from the CO, so there was a very impactful role, very exciting. Daily Motion, it’s basically a video platform like YouTube and it has ever since pivoted its business model slightly, but back when I joined it was basically a YouTube competitor, a direct competitor. And since it has a very scalable page model, the impact of SEO was huge. Traffic was one of the biggest drivers of traffic. And so all of a sudden I had a lot more eyes on my work and on what I do. At the same time I learned a very different side of red tape and politics which is to compete for resources. So since SEO at that time was part of product, and I’m sure it still is, I had a team of developers that were dedicated to SEO, … [Read more...] about SEO Career Day: Advice From a Top International SEO Growth Advisor
They analyzed their page in comparison to those that were getting the answer box, and determined that the other publishers had a sentence that clearly and directly answered the questions, while theirs didn’t. They altered their page to include such sentences, and very quickly they began showing up in the answer boxes. … [Read more...] about The Growth Of Direct Answers: How Should SEOs React?