Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume? Honestly, I’d say that most accounts I’ve seen, and indeed, many […] Yahoo Launches Mobile-App Search (For PCs) In The UK Over the weekend there was coverage of a seemingly new feature on Yahoo search: mobile-app search. However that actually launched in the US in the middle of last year. The recent coverage was triggered by the launch of the app-search capability in the UK, which is new. The UI has been improved somewhat since I […] Using The Mobile Ratio To Measure Mobile SEO Success Anyone involved in online marketing has an innate … [Read more...] about The Day In Search, February 6, 2012
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Interflora got penalized only 2 weeks ago, right after Valentine’s day with a huge coverage in the media and also a some-what indirect statement from Google’s Matt Cutts himself about Advertorials also counting as paid links if they pass Page Rank (i.e. do not have NOFOLLOW tags on them). Now, just this past Sunday, a week before Mother’s day in UK, they are already back for most of their rankings. Many wonder how that recovery was possible so quick and we’ll look at what was changed and what was cleaned up. More Than Advertorials As we could see in the Interflora Deep Dive Analysis the 100 or so Advertorials where not the only bad links in the mix, albeit Google specifically “reminded” about paid links in Advertorials being bad as well. Interflora actually had more than 70% of their links as toxic or suspicious according to Link Detox. So those were actually 1000’s of links that would probably not pass a manual review by the Google spam team. … [Read more...] about What Did They Fix & How Did They Come Back So Fast?
Tomorrow, March 8th is International Women's Day and Google has a special Google logo, aka Google Doodle, for the day. The logo is going live 12 hours early on all Google properties around the world, in order to make sure those who don't go to Google on Saturday see it the day before. The Doodle is heavily animated and features a 90-second video showing how women have historically been underrepresented in almost all fields. Here is that video. It is interesting Google is posting this because just the other day a study came out showing only 17% of Google Doodles in the past two years had women in them. Team lead Ryan Germick agreed with the study, saying "We've been working to fix the imbalance in our doodles." In this Doodle Google has featured over 100 women, they include: Cee Chatpawee, TV host, IT Princess, Thailand Chinaza Godwin Christiana, Student, Nigeria Easkey Britton, Surfer and the first woman to surf in Iran, PhD and doctoral candidate, Ireland Rahimah Yussof, Developer … [Read more...] about Google Posts Women’s Day 2014 Logo After Agreeing Its Logos Are Male-Dominated
For many of us, analyzing our AdWords data starts with downloading a massive .CSV file into Excel and running various calculations and building charts. After that, we turn into fortune tellers, trying to read the analytical tea leaves of our data and predict what changes to make. That analysis is time consuming, difficult, and biased by our personal experiences and emotions. Machine learning can help us fix that. Today, we are going to use the Google Prediction API and AdWords Scripts to predict the future. Asking For A Prediction With the Google Prediction API, you no longer need a dedicated team of PhDs to build and maintain an analytical model for your pay-per-click (PPC) data. All you need to do is format and push your data in, then ask it for a prediction. The more data you can provide, the more accurate that prediction should be. The world of machine learning seems a little daunting at first, but I’m going to give you a crash course to help you get started quickly. … [Read more...] about Machine Learning With AdWords Scripts And Google Prediction API
Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs. According to gotchseo.com, an audit should be performed: At the beginning of a new project At the beginning of a new quarter But, like most other things, you have to take this with a grain of salt. Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of. But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem. Performing an audit for audit’s sake is a waste of time. Audit strategy Before anything else, you need to … [Read more...] about SEO audit: a complete guide to the basics