Social media is an important tool for businesses to use in their marketing plans. Most actions on social media are free. They provide you with a great way to gain visibility and brand recognition. You can also get a lot of interaction on social media for business. However, what do you do to ensure that your social media marketing plan is solid. Audit your current social media presence Before you think of where you’re going, it’s good to take a step back to see where you currently are. When auditing your social media for business, you should look at a few areas. These are: Which networks you’re currently active on, Whether those networks are optimized with photo and cover images, website URL, descriptions, images, and more, Which networks bring you the most value, And how do your profiles compare to your competitors’ profiles. Document who your ideal customer is You need to get specific here. For example, if you identify your ideal customer as parents, … [Read more...] about How to Use Social Media for Your Business Marketing Plans?
Disaster recovery and business continuity plan template
If you’re reading this article, chances are good that you have a strong and fast internet connection at work or home. But many internet users, particularly in countries such as Africa, Asia Pacific and Latin America, don’t have access to fast internet speeds. With Twitter Lite, their needs are more sufficiently addressed. For example, Twitter cites a statistic that shows that 3.8 billion smartphones were in circulation as of the end of 2016, and almost half of those people are still on slow 2G connections — a big deterrent to using the internet. Twitter Lite is a mobile-only experience that is focused on fast loads and minimal data usage, and it is “resilient” to mobile networks that aren’t very reliable. Further, it uses less than 1MB of space on your device. Speeds have been optimized as well. Twitter Lite gives users timelines, Tweets, direct messages, trends, profiles, media uploads, notifications and more. Additionally, a data saver mode helps … [Read more...] about Twitter Lite launches to serve slow broadband networks and expensive data plans
It’s a no-brainer that social networking sites can be a company’s great marketing tool. It helps business owners to connect and build relationship with their customers. Plus, it’s a great channel to advertise new products or services. However, mishandling a social media account can ruin a business big time. In addition, these websites are also vulnerable to hacking, which questions user information safety. Below are five social media mistakes that can wreck your business. Hackers Hackers are like online ghouls although they use programs to access a business’ social media account. If that occurs, they can post any content that can damage the brand’s name and credibility online. Moreover, they can use your followers’ personal information or financial data to commit further crimes. You can prevent this through using quality passwords and never logging in your business’ online account using a public WiFi connection. Mixing Business and Personal … [Read more...] about When Social Media Causes Disaster to Your Business
So, you’ve junked your day job and made the commitment to your shiny new startup business. You’ve created your website, and what’s the first thing you do now? Like just about every other startup business person you do the search on Google for your business name. At this point, two things might happen: You discover you “own” the first page of Google results and you feel satisfied that you’re now on the map, or Your business is nowhere to be seen, and you lapse into a state of abject depression OK, so it’s not quite as binary as that, but you get my point. What we’re all hoping for is to see our business name up there in lights, right? Let’s assume for a minute that you did find your business on that sometimes-elusive first page of Google search results. Before you break open the celebratory drink, let’s just think about this a little more. What you’ve demonstrated is that people who already know your business name can … [Read more...] about Using Breadcrumbing in local search and business directories to get found in Google
Ambivalent is word that best describes newspaper publishers’ relationship with Google and Google News in particular. Some publishers see Google as a partner or potential partner and some consider Google to be the devil incarnate, responsible for virtually all their woes. For its part Google sees itself as a supporter of newspapers, helping them by driving traffic to their sites and potentially developing a payments platform that can better help them monetize their content in the coming return to pay walls. Google CEO Eric Schmidt has spoken out publicly many times in support of the role and importance of newspapers and Google’s desire to help the industry. PaidContent interviews Google News Business Product Manager Josh Cohen about a range of issues concerning the site itself and Google’s relationship with publishers. There are no real zingers or revelations but there is honest discussion from Cohen about some of Google News’ shortcomings and there are some … [Read more...] about Google And Newspapers Continue Their Ambivalent Courtship