Let me start off by saying that digital marketing for local and small businesses does not need to be difficult. Many of the companies I’ve worked with in the past see it as a daunting task that is going to take too much time, money and a team of people to do. Sometimes they are right, but a majority of the time they are just trying to do too much at once. Internet marketing as a whole encompasses a broad set of activities, but local and small businesses do not need to do all of them. They just need to find specific strategies that work for them and capitalize on them. This blog will be most helpful for local and small businesses such as electricians, plumbers, heating & AC Services, house cleaning companies, restaurants, lawyers and other small business types. My goal is that you get at least one takeaway that will help make a positive impact on your business's digital marketing efforts. If you still have questions, feel free to ask them in the comments section. OK? Here we … [Read more...] about 5 Digital Marketing Tips for Local and Small Businesses
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Before you start your search which one is better for your business first examine the key difference between SEO and PPC. There are some research to one to compare between both, SEO Tips for Beginners A Brand name is very important for every business and this research makes it clear to your presence in the search engines. Which is better SEO or PPC? Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC. However, which one you should choose entirely depends upon the type of outcomes to want. SEO is a long term process and gives you guaranteed results, if done effectively. PPC however is a paid campaign that can help people land onto your … [Read more...] about SEO vs PPC: Which One Is Better for Your Business?
Hello and Happy Tuesday! This week in internet marketing, we’re covering Google’s “Speed Update” and what it means for mobile SEO, the launch of WhatsApp for businesses, and how to avoid the pitfalls of a website redesign. We also look at ways to improve your e-commerce success and how to take a publisher’s approach to your content. Google recently announced that starting July 2018, page speed will officially be a ranking factor for mobile searches. Only sites that have the slowest speed will be impacted, however, Google has not yet set a benchmark. As site owners look to improve speed, “Speed Update” will likely impact the use experience. As Rebecca Sentance states, “a mobile website should enable users to efficiently accomplish what they came there to do, without being bogged down by unnecessary bells and whistles. If you achieve this, you should be able to stay on the right side of the Speed Update algorithm both in terms of page … [Read more...] about This Week: Google’s “Speed Update”, WhatsApp Business, and Website Redesign
It’s a no-brainer that social networking sites can be a company’s great marketing tool. It helps business owners to connect and build relationship with their customers. Plus, it’s a great channel to advertise new products or services. However, mishandling a social media account can ruin a business big time. In addition, these websites are also vulnerable to hacking, which questions user information safety. Below are five social media mistakes that can wreck your business. Hackers Hackers are like online ghouls although they use programs to access a business’ social media account. If that occurs, they can post any content that can damage the brand’s name and credibility online. Moreover, they can use your followers’ personal information or financial data to commit further crimes. You can prevent this through using quality passwords and never logging in your business’ online account using a public WiFi connection. Mixing Business and Personal … [Read more...] about When Social Media Causes Disaster to Your Business
Apple’s launch of iOS 9 has sparked renewed attention on Apple Search, including the way Apple places more importance on app content in search results on iPhones. In an iOS 9 world, the more you interact with an app on your iPhone, the more likely it is for that app to appear higher in iOS Spotlight, Siri and Safari search results on your iPhone. So how should brands think about Apple Search? The answer hinges on how you use search to acquire and service customers. Recovery Search With iOS 9 With iOS 9, Apple Search has become a far more powerful tool for “recovery search” by drawing upon a number of local data sources, including app content. Author John Battelle introduced the concept of recovery search in his book, “The Search.” When consumers conduct recovery searches, they already know about your brand, are more likely to be doing business with you and seek to recover information such as your street address to contact or visit you. “Janet … [Read more...] about How To Take Advantage Of The Recovery Search Opportunity On iOS 9