As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.” “Activity” means that SEOs who follow changes to search rankings saw some fluctuations in a short period of time. If there is “a lot of activity,” that means there were large fluctuations in many websites’ rankings in a vertical or across verticals. Sometimes these results are positive, but mostly they are not. Big updates can often mean big drops in traffic. So you quickly go check your Analytics and Search Console. Phew! The “activity” didn’t impact you — this time. But what about the next one? This is what happens when Google … [Read more...] about How to stop worrying about Google updates
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As you know, we were by far the first to break the news on the February 7th Google update that seemed really big so big that I actually asked Google to confirm it which they said no comment. And when Google gives a no comment, that is where folks with lots of data come in. Glenn Gabe posted his deep analysis of this update calling this update more like the Panda algorithm or Phantom update. Note, Google never confirmed any of the Phantom update and said they won't confirm future Panda updates. So we are left thinking this is probably one of those or something new, but not related to links as I said originally but more related to content quality. Search Metrics also post analysis of this calling this the Phantom 5 update. Of course, they have no way to confirm it was Phantom because Google wouldn't comment on this February 7th update nor has Google ever called anything Phantom. Phantom, the name, I believe was made up by Glenn. Glenn summarized this update as: The 2/7/17 update was … [Read more...] about Was The February 7th Google Update A Google Phantom Update?
SEOmoz announced they have published the Google Algorithm Change document detailing all “major updates” that happened since the Boston update in 2003. SEOmoz did it with style in this graphical document: While I agree with a lot of the updates listed here, I had worked up a list of my own a few months ago. I was extremely selective and this it he list I came up with the list below. My Google Update List: Fritz (Summer 2003) Florida (November 2003) Austin Update (Jan 2004) The Sandbox (April 2004) Bourbon (May 2005) Big Daddy (October 2005) Supplemental (Jan 2007) Paid Links (October 2007) Dewey Update (Mar 2008) Vince / Brand (March 2009) May Day (May 2010) Caffeine (June 2010) Scraper Filter (Jan. 2011) Panda (February 2011) SEOmoz Google Update List: Google Toolbar – December 2000 Boston – February 2003 Cassandra – April 2003 Dominic – May 2003 Esmerelda – June 2003 Fritz – July 2003 Florida – November 2003 Austin – … [Read more...] about Major Google Updates Documented
Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google’s organic search. I’ve asked Google if there was, indeed, an update, and Google would not confirm. Instead, they gave me the boilerplate response, “We have nothing to announce at this time.” They of course added, “We make over 500 changes to our algorithms a year, so there will always be fluctuations in our rankings in addition to normal crawling and indexing.” This is nothing new; Google often will use this response when discussing matters of algorithmic changes or updates to their index. They have, however, been very transparent about some updates, such as the former Panda updates, Penguin updates, EMD updates, top heavy updates, as well as others. I should note that Google said they will unlikely provide confirmations of future Panda updates. Was There … [Read more...] about If That Was A Google Update You Felt, Google’s Not Confirming It
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. 3 Recent Google Updates: What You Should Know Over the past few weeks alone there have been four significant updates to Google search results. Have you been able to keep up with them all? Moreover, have you been able to determine how they will affect your business. How do the recent update impact or affect you and your business? In multiple ways, says SEJ contributor Adam Riemer. One example is if you’ve seen traffic dropping from organic search, as the increase in ads above the fold could mean fewer clicks on your organic listings. In this week’s top post, Reimer goes through a list of steps you can take to ensure your site is prepped and ready to take on this myriad of new updates. Read the full post here. For all the black hat tactics, link penalties, and bad mouthing, backlinks still matter. Experts … [Read more...] about SEJ Wrap-Up: 3 Google Updates You Should Know