There may be edge cases where one type of rich snippet could be more valuable than another, depending upon the type of page and content. In such cases, site publishers may need to carefully weigh the relative advantages and attempt to control SERP presentation through selectively using one Schema over another. I was slightly dubious when Julia opined that a blog featuring author markup in a SERP was not as good as Food.com’s recipe rich snippets, because the blog page with the author markup was ranking in the #1 position, vs. the other listings. However, she may be right—the snippets featuring food thumbnail images along with recipe details may be much more attractive to click through upon verses those that show an author’s name and face. However, I’ve demonstrated that Google will display a hybrid of Recipe + Authorship simultaneously. Google keeps changing how these hybrid snippets appear, and I think they’ll likely evolve those to work, making it … [Read more...] about Markup For The Advanced SEO
Display xml data in html table
Although we touched on many points in this guide, there is so much more these tools can be used for, and there are many ways to benefit from these tools and reports, but getting started is the first step! Search Engine Land has a complete archive of Google Webmaster Tools updates and WMT feature news to utilize as a resource as well. … [Read more...] about The SEO Guide To Getting Started With Google Webmaster Tools
7. Correcting Mistakes and Removing Superfluous Code General explanation: errors in the code, as well as superfluous code, can delay crawling and signify an unmaintained site. Like broken links, errors in the code are commonplace and natural, up to a certain degree. In most cases, the number of mistakes doesn’t reflect the level of maintenance, rather the types of mistakes and the depth of their effects. It’s entirely possible that there are 100 mistakes in your code which require no particular attention, whilst one critical error can have devastating consequences. … [Read more...] about 8 Advanced On-Page SEO Tips You Need to Know
Monitor your link profile. Every now and then, scan through the list of sites that are linking to you. This data is available in Google Webmaster Tools. You can also purchase services that will scan your link profile for possible risk. Request low authority or spam sites remove their links to yours. A polite removal request is the best solution to spam links. Simply email the webmaster, informing them of the links and ask that they be removed. Submit a disavow file. Regardless of the SEO brouhaha over the issue, Google has provided a tool that allows you to disavow any links that you deem undesirable. … [Read more...] about 7 Under-the-Hood SEO Optimization Techniques
Provide links to relevant pages Show search string in results Don't place results in tables Display exact matches first Display close matches second Bold query words in results Display titles with descriptions No more than 20 results p/ page Option to increase result p/ page Link to additional results pages … [Read more...] about The Best Damn Web Marketing Checklist, Period!