Summary From my perspective as a search marketer who has incorporated structured data markup from the earliest days, it’s very challenging to try to come up with innovation within the constraints that the search engines have provided. To a large degree, it boils down to either choosing whether to incorporate the structured data markup (or help Google to interpret the data using their data highlighter). … [Read more...] about Markup For The Advanced SEO
Display xml in html table
In this section, they will also tell you if there are errors fetching resources. We are using the Ignite Visibility domain here as an example. There are a few issues, as you can see, but we are about done with a full redesign, so we will let them slide. You can see 9 errors fetching resources at the bottom. … [Read more...] about The SEO Guide To Getting Started With Google Webmaster Tools
Though Google can only decipher (‘read’) text, the presence of images is just as important. Don’t spare Google from crawling your image directory. Blocking this directory will render all your image files unindexed, which will in turn decrease the amount of content classified under your site. There’s no direct evidence pointing to this influencing rankings, but it should result in an increase to incoming traffic thanks to Google’s Image search results. If there’s no justification for blocking media files, I’d strongly advise against it. Avoid blocking your RSS Feed directory. This is an important source of information for Google (and for you, depending how you look at it), even more than your site map. Once a month, I recommend checking the list of search queries in Google Webmaster Tools. There, you’ll be able to see the traffic your website gets from keywords that have nothing to do with your site. Ensure that your site is getting … [Read more...] about 8 Advanced On-Page SEO Tips You Need to Know
My informal survey doesn’t prove that top results will always be backed by the highest occurrence of a keyword throughout the site, but it does suggest it is an important factor in Google’s ranking system. Sites that contain semantic variations and/or keywords throughout have a higher chance of ranking in the SERPs for any given keyword in that semantic domain. … [Read more...] about 7 Under-the-Hood SEO Optimization Techniques
Provide links to relevant pages Show search string in results Don't place results in tables Display exact matches first Display close matches second Bold query words in results Display titles with descriptions No more than 20 results p/ page Option to increase result p/ page Link to additional results pages … [Read more...] about The Best Damn Web Marketing Checklist, Period!