A “Product” template may include values for original price, sale price, and date of a sale. A “Book” search result template could include information such as the author and whether the book was on a best sellers list. A “Local” template can include values for address and phone number. A “Reviews” template may include the date the review was published as well as a description of the review system. An “Events” template may provide the date, address, and description of the event. A “Discussion” template may tell us when a message was posted, how many replies where made, and a description of the message. … [Read more...] about Author Markup, Schema.org and Patents, Oh My!
Display xml in html
This comes to one more point. If you are testing your code in Google’s Structured Data Testing tool, you are copying and pasting from other programs, and you know your code is right, but it is throwing errors, try typing it in the tool line by line. … [Read more...] about How to Use Schema for Local SEO: A Complete Guide
Having the geolocation embedded in the EXIF part of the image file may be the best option from an optimization perspective, because it not only allows you to leverage one of the image sharing services to get your images connected with maps, but also because you may then store the image on your website where the locational data might help to further augment all the other basic local SEO methods you’re using. … [Read more...] about A Guide To Geocoding Images For Local SEO
11. URI Valet 12. Title and Description Optimization Tool 13. Image SEO Tool 14. Schema Creator 15. Google Snippet Preview 17. XML Sitemap Generators XML Sitemap Generators create “web-type” XML sitemap and URL-list files (some may also support other formats). … [Read more...] about 21 Best FREE SEO Tools for On-Page Optimization
The Screaming Frog spider mentioned earlier can be run on both the old site and the new. An Excel spreadsheet is a great way to document this effort. Column A has the old URL, and you place the new URL in Column B. Each row represents a redirect from old to new. On launch day, it’s time to execute. … [Read more...] about How to test a website before you launch: a 28 point checklist