The more people who share a piece of content, the more people are going to eventually see it, and the more people who see it, the more visitors you’re going to have. Think of your content as a single light in a dark forest, attracting people in the open. If you can get more people to turn on identical lights, the cumulative brightness will increase, and you’ll be able to attract more people from greater distances. Whenever a link to your website is shared on a public social media platform, Google notices. If you have 100 people individually sharing an identical link pointing back to your site, especially within a quick period of time, search ranking algorithms are going to assign more importance to the linked content, thus ranking it higher. An effective social media presence has far more benefits than just an improved position for SEO. If you can complement your content with genuine, personal engagements via social media on a regular basis, eventually you’ll build a … [Read more...] about What Makes Content Shareable & Why It Matters for SEO
Distance does not matter
Winston Burton joined Acronym in 2014 with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include clients such as Choice Hotels, Fidelity, Exxon, Volvo and Marc Jacobs. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO. Winston’s career also included the SEO Manager role at Rosetta and time at Zeta Interactive. … [Read more...] about Do keyword rankings even matter anymore?
What makes this chart so extraordinary is that it displays six types of data in two dimensions: the number of Napoleon’s troops; the distance traveled; temperature; latitude and longitude; direction of travel; and location relative to specific dates. It graphically depicts the story of what transpired in Napoleon’s Russian Campaign. As SEOs, we’re often faced with a similar task: How do we include relative data into a visual that can tell the story of what is happening? … [Read more...] about Why Visualizing SEO Data Matters
Of course, not all keywords are created equal, and it may be challenging to move dozens (to hundreds) of keywords from striking distance onto page one, so taking a bit of time to triage for striking distance keywords that matter most to you will be an important step before focusing on tactics. … [Read more...] about The Forgotten SEO Strategy: Targeting Striking Distance Keywords
Josh serves as the CMO at SparkPost. Prior to joining SparkPost, he served as Postmaster at Twitter for four years. Josh was the Co-Founder and CEO of RestEngine before the company was acquired by Twitter. At RestEngine he led the launch of its industry-leading social data outbound marketing automation platform. With over 15 years of growth & marketing best practices experience, Josh has led teams at MarTech platform companies including Marketo, Lyris, EmailLabs. Additionally, with over 20 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor's in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop's University. … [Read more...] about For marketing with developer events, connection and authenticity matter