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For all the talk of artificial intelligence, chat bots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ inquiries, leading to awkward mid-conversation handoffs to a human customer service representative. So Twitter has come up with a way to signal when the switch is being made. Twitter is rolling out Custom Profiles that marketers can use to indicate who is sending a specific direct message from a brand’s account. They are basically the equivalent of an email signature for Twitter DMs. Custom Profiles are only available to verified brand accounts, and those accounts must apply for access by filling out this form. Custom Profiles swap out an account’s default profile photo that’s normally attached to a DM with a new photo and a line of text below the DM that represent who’s behind a specific message. … [Read more...] about Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Today, in Las Vegas, NV, Pubcon shared insights into the biggest hacks, coolest tricks, and hottest trends to help amp up my social media game. With Twitter dying to Taco Bell's Big Chapula on Snapchat and hacking karma points on Reddit, it may not surprise you to know: social media is changing, but we, as marketers, are getting smarter. So, how are marketers adapting to the changes of social media? Read on for insights into the most important things I learned in social media today at Pubcon. Session 1: Advanced Facebook Ad Techniques: How to Get the Biggest Bang for Your Buck When I think of Facebook ads, I think of all the different strategies to implement for each different type of client I have. Today, Ashley Ward and Dennis Yu explained the types of Facebook ads you should use based on your business goals. Let's dive in! Ashley Ward, CEO and Social Media Manager of Madhouse Matters, kicked off the session earlier today with some big tips in Facebook advertising, which include … [Read more...] about #Pubcon Day 2: Facebook & Twitter Advertising, Reddit Hacks

So, you want some backlinks. I understand. For all the black hat tactics, link penalties, and bad mouthing, backlinks still matter. Experts agree that “domain-level link features” and “page-level link features” are the most influential factors in a site’s ranking. I can personally attest based on my own sites and consulting with others that backlinks drive a site’s authority, traffic, and revenue. I understand this, too. To be as clear and helpful as possible, I will provide you with four simple, safe, and effective ways to gain at least four backlinks. Why just four? Because it’s realistic and attainable. Anyone can do it. Just a smattering of high-authority backlinks — yes, even four — can jumpstart your site, boost your rankings, grow your authority, and take your site from the backwaters to the mainstream. Follow this process to see substantive results. Reach out to an Influencer and Ask for a Link Influencer marketing is a … [Read more...] about How to Safely Earn Four Backlinks This Weekend

With the right strategy and placement, marketing and PR opportunities can do wonders for a brand. If you’re a scrappy startup or just don’t have the resources for an in-house marketing team, outsourcing to a well-regarded agency can get pricey. So, how can a lean startup reap the benefits of PR and marketing without the hefty price tag? We asked 15 entrepreneurs from the Young Entrepreneur Council (YEC) to give us one creative strategy lean companies can use to stretch their dollar when it comes to PR/marketing opportunities. Their best answers are below. Allow Guests to Contribute Content Write articles that educate and engage your target audience, and pitch them to the editors at the publications your audience actually reads. If the content is well-written, not promotional, and adds value to their readers, there is a good chance you can get published. We surveyed 153 editors and found out what they are looking for in guest content — you can read about it here. … [Read more...] about How Lean Startups Can Maximize PR Opportunities

August was a huge month in social media. Facebook revealed over 10 new updates while Google+ emerged from the shadows for the first time in a while. The infamous Instagram stories made their debut and advertising changes rolled out across multiple platforms, too. Here’s the social media news you need to know from August 2016. Facebook Facebook Pages have a brand new look. The new desktop Facebook page layout design includes a new navigation and a prominent call-to-action button. Learn More: Facebook Business Pages Get A New Look How quickly your mobile site takes to load will soon impact whether people will see your Facebook ads. They will begin considering “website performance and a person’s network connection in our ad auction and delivery system.” Learn More: Facebook Warns Advertisers: Speed Up Your Mobile Site! In an effort to be more informative, Facebook is once again updating its news feed algorithm. This latest change will see Facebook boosting the … [Read more...] about This Month in Social Media: August 2016