I once contacted Google about reviews that contained harassing, offensive and racist language for a franchise chain — and all the nasty reviews went away overnight! In one instance, a reviewer on Yelp went beyond the pale by posting photos of executives of one company in his review, calling on people to hound them (he was more than a bit irrational) — once I flagged these images and requested removal based on copyright infringement, Yelp took them straight down. … [Read more...] about How To Fix A Damning Business Review
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It’s completely true that having your keyword phrase in the domain name can lend some ranking advantage. However, you need many other strong ranking signals working in concert to enable the site to rank well — and, when people start rolling out these microsites en masse, they typically are doing it on a shoestring budget. All the work that you’d put into optimizing and promoting a single domain site begins to get diluted when your time and efforts are spread across many domains, and the result is that the individual microsites end up being fairly weak. … [Read more...] about 10 Local Marketing Myths Hamstringing Your Business
50 percent of people who did a local search on their phone went to a physical store within one day.34 percent who did their search on a computer or tablet did the same.18 percent of local mobile searches lead to a sale within one day.60 percent of American adults conduct searches for local services or product information on tablets and smartphones.50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.78 percent of local-based searches on a mobile device end in purchases being made offline.71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.1 in 3 searches on a smartphone was conducted just before arriving at a store.97 percent of consumers looked online for local businesses in 2017, with 12 percent looking for a local business online every day.Who Benefits from Local SEO & Why?Lawyers & … [Read more...] about What Is Local SEO & Why Local Search Is Important
This department first offered an Interactive Advertising course in the Fall of 1995, which has been built upon over the last two decades. Gene Kincaid, Senior Lecturer in the TexasMedia program commented, “Our department’s interactive focus is almost 20 years old! We have built a strong alumni network and they continue to support and become involved in our efforts.” In fact, this program has named the top institution to offer degrees in digital advertising by the Interactive Advertising Bureau. … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
Even more recently, Melania Trump is involved in a defamation lawsuit, claiming the press and a blogger have made false and damaging statements against her. As things currently stand, it’s conceivable that Mrs. Trump could win her case, but if her defamatory content were replicated on sites like Ripoff Report and elsewhere, then the content could live on, easily accessible via Google search results. … [Read more...] about Has Google suspended defamation removals?