(*Warning: When I recommend responding-to or acknowledging a bad review, I’m suggesting doing this on well-regarded, upstanding review sites — like online yellow pages, Yelp, the BBB, etc — NOT on the more negative rant sites — like RipOff Report, Complaints Board, Pissed Consumer, or similar ilk. Responding on those sites is often not in your best interest because the names of the sites cast your business in a negative light immediately when they appear in search results, regardless of what the page says about you, and adding comments or updates on those pages can reinforce and build their rankings in Google when your name is searched. They require different strategies.) … [Read more...] about How To Fix A Damning Business Review
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It’s completely true that having your keyword phrase in the domain name can lend some ranking advantage. However, you need many other strong ranking signals working in concert to enable the site to rank well — and, when people start rolling out these microsites en masse, they typically are doing it on a shoestring budget. All the work that you’d put into optimizing and promoting a single domain site begins to get diluted when your time and efforts are spread across many domains, and the result is that the individual microsites end up being fairly weak. … [Read more...] about 10 Local Marketing Myths Hamstringing Your Business
Ranking for results like local search results, by focusing on the ranking of sites by using their main SERPs as a local signal.Improved local results.The new system was designed to target and find results from a searcher’s locale with greater reliability. This supposedly allowed Google to “better detect when both queries and documents were local to the user.” … [Read more...] about What Is Local SEO & Why Local Search Is Important
This isn’t exactly a new development. Marketers have been discussing this topic for several years now. Take, for example, John Rampton, who shared on Inc.com that “79 percent of business leaders polled say there are ‘noticeable skill gaps’ on their teams–primarily in data, customer insight, and digital marketing techniques,” according to Circle Marketing’s 2013 B2B Leaders report. Stuart Draper, CEO and founder of Stukent, informed John that “Out of the 200 business schools we contacted in 2013, a surprisingly high 64 still weren’t offering a dedicated class on digital marketing.” … [Read more...] about 15 Colleges That Offer Digital Marketing Classes
Even more recently, Melania Trump is involved in a defamation lawsuit, claiming the press and a blogger have made false and damaging statements against her. As things currently stand, it’s conceivable that Mrs. Trump could win her case, but if her defamatory content were replicated on sites like Ripoff Report and elsewhere, then the content could live on, easily accessible via Google search results. … [Read more...] about Has Google suspended defamation removals?