E-commerce companies are spending huge sums of money to bring visitors to their site. As per a study conducted by Frac.tl, it was revealed that Amazon spent around $1.35 billion in search advertising in the year 2015, which was a whopping 97% of its marketing budget. When companies are spending such vast sums of money on advertising, it becomes crucial to have a site navigation that guides the user to easily complete a sale. It can be safely said that navigation is one of the most critical parts of your store’s design. Good navigation provides an improved user experience leading to more sales and revenue. On the other hand, a poor navigation frustrates the users leading to a higher bounce rate. Baymard carried out a study on mobile e-commerce usability on 50 benchmarked e-commerce sites and found that the users were unable to find the items they are looking for due to poor interface. Users misunderstood that the items were not present on the site and this directly … [Read more...] about 11 Best Examples of Ecommerce Navigation To Explode Your Sales
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by Alex Chris16 Comments To answer the above question we need to break it into 2 parts. The first part is how much does SEO cost and the second part is how much should you spend on SEO services.Let me try and answer both parts with real life examples and experiences I have gained the last few years in the SEO services industry.Why do you need SEO?Before talking about cost, the obvious question to answer first is why you need SEO. I won’t go into many details here since I already wrote about the benefits of SEO for businesses in these articles:THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWSmall business SEO in simple termsBenefits of SEO for small businesses10 SEO tips for startups and small business ownersWhat is necessary to note though is that SEO and Internet marketing in general, can help your business grow … [Read more...] about SEO Services Pricing – How Much Do You Have to Pay for SEO?
In July, I shared the lessons I have learned selling websites with Quiet Light Brokerage since 2006, but the seller is not the only important part of the equation. Buying an online business can seem scary, but if you go in knowing how to conduct a deal you’ll improve your success rate immeasurably. I learned these lessons by observing literally thousands of smart buyers over the years, some of whom saw returns of over 1000% in their first year alone. The deals are out there, and these 19 lessons will help you get your footing (and your money’s worth) as a potential buyer: 1. Always Trust Your Gut Sometimes a deal just doesn’t feel right, even though you can’t place your finger on why. While analysis of a business is usually enough to determine if you’re making a good investment, sometimes there are intangibles you can feel in your gut. History tells us that this gut feeling is often correct. Learn to identify it and trust it. However, a smart buyer needs … [Read more...] about 19 Things I’ve Learned About Buying Websites
In the same way that Apple redefined and accelerated the development of the smartphone market with the iPhone in 2007, Google Wallet marks the beginning of the mobile payments era. Google is certainly not the first company operating in the sector, and it might not turn out to be the leader. But with last week’s announcement, Google has helped to bring new coherence and focus to the otherwise Darwinian and chaotic landscape of mobile payments. Let’s Review the Google Wallet Announcement What do we know about Google Wallet so far? Phones: Google Wallet will work with the Android Nexus S (via Sprint in the US) — and, through a NFC-enabled sticker, on potentially all smartphones (more on that below). Cards: The program will work with Citi MasterCard, a pre-loaded Google Prepaid Card (which can be “refilled” from any source of funds) and gift cards from various participating merchants. Google wants all payment, gift and loyalty cards to work with the system … [Read more...] about With Google Wallet Mobile Payments Era Is Finally Here
What follows is a list of resources that can be applied specifically to landing page optimization, originally repurposed from ConversionXL and other great websites around the web. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. To get the most out of this guide, please use each resource to focus on one area of your landing page experience at a time. Trust me, this will help you later on when you’re wondering what to test next. I recommend you bookmark this page so you can come back to it when it’s time to create that next landing page. Step Zero – Really Understand Your Target Market Do This: Really get to know your market. Conduct surveys and interviews to understand your customer’s pain points. If you want extra credit, make a list of websites they’re exposed to, and build a picture of what their “typical” online experience is. Questions like: Who are you … [Read more...] about The Landing Page Optimization Guide You’ll Always Need