My team and I work on the above questions for several advertisers. While the answers are never clean or perfect, we use several mathematical techniques to answer the ultimate media mix question—what is the best allocation of budget across all channels (SEM, TV, Display, Facebook among others) that maximizes ROI. … [Read more...] about Does TV Advertising Help Search Marketing Performance?
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These are but a few of the advantages of a CMS. Even looking at that list, you can see how SEO might be aided. Standardizing the pages of the site allows you to create the best template possible for SEO and use it on every page, and nontechnical people (writers) can update the site without screwing up the template. Version control allows you to roll back a change that messed up your SEO to the old version that worked. Your workflow can ensure that every site change is reviewed by the SEO person, so that mistakes in the use of keywords and other content can be caught before they go into production. … [Read more...] about Does a CMS help your SEO?
For example, Haselkorn reached out on behalf of a client to the people who did a series of hydraulic press challenges, where various objects get crushed, to see if they’d be willing to crush a diamond. In return for supplying the diamond, the company got mentioned by name, its jewelry box and logo was shown, and they got a mention and link in the YouTube description. … [Read more...] about 5 Things That Will Help Your Content Go Viral
How can webmasters and site owners take advantage of this to help their websites seem more trustworthy to Google? Using fake or false whois data is not only risky but put you at risk of losing your domain as it’s against ICANN regulations. Additionally if you’ve spent any time testing Google maps you’ll also know that Google recognizes real address, or least those it has never seen before, identifying them with “did you mean” response. Using a post office box isn’t a viable solution either as Google isn’t able to locate them on a map. … [Read more...] about Does Including A Physical Address On Your Website Help Rankings?
— John ☆.o(≧▽≦)o.☆ (@JohnMu) April 10, 2018 I thought I covered this before, but seems only Jennifer Slegg did back in 2015 on her blog where she covered a video hangout where John Mueller said "if you are looking for a ranking boost by having an RSS feed, that’s not going to happen." He added "there’s no direct ranking boost for the website itself" for having an RSS feed. The answer is 5:27 in to the video: … [Read more...] about Google: RSS Feeds Don’t Help Your Site Rank Better