When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with almost awe-inspiring intricacy. No dimension unsegmented; no campaign setting untweaked; no minute negative keyword unadded. I think we’ve officially reached the point at which some of you are too good at your jobs. Automation is better than it’s ever been. It’s so good, in fact, that it often beats oversegmented, even overengineered accounts. Campaigns can be segmented by devices, match types, audiences, geographies and more. Campaigns shouldn’t be segmented by all of those. Overly segmented account structures are attempting to approximate something that Smart Bidding already does: bid to a user’s specific search query and adjust bids for devices, time of day and audiences to control the impact on the advertiser’s objective. AdWords Smart Bidding considers dozens of additional signals … [Read more...] about Your account structure might be hurting performance. Here’s why (and how to fix it)
Does debt consolidation hurt credit
Over the years, there has been much debate on how links, both inbound and outbound, can affect your website’s search result rankings. How much does a link from a bad site help my site? What about a non-followed link, does it help at all? As the search engines adjust their algorithms, the affect of link variables such as overall profile, quantity, and quality have changed over time. Knowing the answers to these questions could determine the success or failure of your site. Matt Cutts, ubiquitous spokesperson for Google’s Web Spam team, has posted several videos in the past year on this subject: ‘Nofollow Links On Your Site Will Not Hurt Your Rankings (Typically)’ [Sept 2013] Cutts does explain if you’re spamming tons of sites with comments to your own site it CAN hurt you, if the webspam team decides to take a manual action against your site. Does this mean you should go through all the outbound links on your site and make them nofollow, just to be safe? … [Read more...] about SEO 101: Can Links on My Website Hurt My Rankings?
I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide. Below, how I think we arrived at this conflict and some thoughts on where we go from here. Types Of Listings To understand where we’re at now, let me start with some core concepts. There are two basic ways to show up in search results: Editorial / Organic / Natural Listings: Any good search engine, such as Google or Bing, has “editorial” or “organic” or “natural” listings. These are listings that appear without anyone paying for them. They are provided as a core product of that search engine, in the same way that a newspaper has a core product of writing stories about topics it believes are of interest to its readers, rather than to … [Read more...] about Does SEM = SEO + CPC Still Add Up?
Success in today’s competitive markets depends in no small measure on knowing your competition. The words Big Data and Competitive Intelligence are familiar to most. You hear them everywhere because they are key components of the online marketing world today. But do you know exactly what Competitive Intelligence is, and how it should be used in the most efficient way? If you are uncertain at this point, make sure to read this post, written in collaboration with Lara Vogel, and based on an interview with Jacob Hagemann, search marketing expert and founder of my company, Hoosh Technology, who happens to be passionate about high level competitive intelligence. Jacob has worked as an entrepreneur since 1998 and has been involved in 14 start-ups. He pioneered the search engine marketing industry in the late 90’s and built his first start-up – Notabene.net – from a small company to a strong publicly-listed corporation. In 2010 he founded his second agency Searcus … [Read more...] about How Does Competitive Intelligence Tie Into Search?
FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Below, a review and some fact checking of the paper. You'll find the paper here, if you wish to read it directly. I've had a run through today (it's long, 44 pages) and some email exchanges with FairSearch spokespeson Ben Hammer. Here's my take so far. Google & The Monopoly Question The first 10 pages are generally devoted to saying that search is important and that Google has either monopoly power or is dominant in the area. Google would disagree with neither of these conclusions. In the US Senate hearings, even Google chairman Eric Schmidt agreed that Google had such dominance as to be deemed having monopoly power, which means it it has to exercise special care not to be seen as abusive, a limitation its competitors don't have to worry about. For example, much of of … [Read more...] about Does The FairSearch White Paper On Google Being Anticompetitive Hold Up?