Let’s say you want to spam the search engines. You could set up a Blogger blog or something on OverBlog. Those are both legit sites. In fact, Google still loves Blogger – you could set up your “legit” site there that redirects to your spam site. Don’t even try to rank the spam site, but worry about the legit site. If the spam site gets roasted by Google, it’s no big deal. Just use 301 redirects to a new site and you’re back in business. … [Read more...] about Does Google Discriminate Against Some Businesses?
Does google adwords work for small business
What we’re finding is 80% of the time it does better, but 20% of the time it does worse. Why? Just because I’ve given you more space, you could still come up with a crappy headline. It’s not a guarantee that a longer headline is always better. … [Read more...] about What’s New in Google AdWords? #MarketingNerds
Expect average CPCs to increase. As more advertisers adopt extensions, people will have higher average ad ranks. Since your cost per click is directly proportional to the ad rank of your nearest competitor, chances are that CPCs will go up. Watch for less room for organic results in the SERPs. Where is Google going to put all these ad extensions when everyone has them? Expect to see the space occupied by paid advertising further expand into organic territory. Keep a close eye on your campaigns. You’re already optimizing several times a week… right? Probably not, but ideally, you want to be aware of changes in your ad positioning and CPC as soon as possible. You’re now more vulnerable to the market than ever before. Find the extensions that make sense for your business and campaign. The click to call extension might not make sense for you, but maybe discount offers or a location extension does. Get to know Google’s various ad formats and extensions and test … [Read more...] about What Google AdWords’ Ad Rank Update Means for Your Business
How To Move Forward From Here My best recommendation for getting started is to choose just one thing to do per month. Starting something new can be hard. If you’re only managing Google AdWords as a small part of your job (i.e. not an account manager), it’s difficult to take the time to get deep into new features. … [Read more...] about 6 Google AdWords Features You Should Embrace
Desktop clicks cost more than mobile clicks: Every industry is likely to have a much higher CPC cost on desktop devices. Mobile clicks are usually cheaper by a good 30% to 40%. Enhanced campaigns have custom mobile devices bid variation: You have the possibility to modify your mobile bid between a -100% and a +300% . For instance, a $10 desktop bid could generate a mobile bid ranging anywhere between $0 (-100%) and $40 (+300%) A low CPC bid on desktop and tablet devices is not likely to generate many impressions. Still, you will be able to shape the mobile bid starting from a low desktop bid and get a great amount of mobile impressions. … [Read more...] about How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns