Let’s say you want to spam the search engines. You could set up a Blogger blog or something on OverBlog. Those are both legit sites. In fact, Google still loves Blogger – you could set up your “legit” site there that redirects to your spam site. Don’t even try to rank the spam site, but worry about the legit site. If the spam site gets roasted by Google, it’s no big deal. Just use 301 redirects to a new site and you’re back in business. … [Read more...] about Does Google Discriminate Against Some Businesses?
Does google adwords work for small business
Another one had to do with expanded text ads. They’ve substantially increased the amount of real estate available for advertisers to really describe their unique selling propositions and what you buy from them by increasing the amount of copy by 45 additional characters. … [Read more...] about What’s New in Google AdWords? #MarketingNerds
Extensions are useful for making ads more useful and interactive; they allow you to share more information in different ways and can make it easier for potential customers to connect. Click to call ad extensions, for example, can be a great thing for local businesses. Google shared research last month that shows 70% of mobile searchers call a business directly from search results. … [Read more...] about What Google AdWords’ Ad Rank Update Means for Your Business
If you choose to do just one of these things per month, you will be able to improve your Google AdWords campaigns continuously throughout the year. Hopefully, this will also put you in the mindset to always be looking for new features to implement on a monthly basis. Whether it’s something as simple as increasing your amount of callouts to be specific to each ad group, or implementing a big new feature like ad customizers, stay on the lookout for ways to improve your ads.If you’re still lost on where to start, start with adding callouts to your campaign and then mobile ads. It’s the simplest way to get started and will provide a decent impact on your performance. … [Read more...] about 6 Google AdWords Features You Should Embrace
Just keep in mind that the call extension is most likely to show up if you are among the first positions on a mobile device and that it could appear next to the headline of an ad. If a customer clicks the call extension, Google will consider that a headline click even though users are actually clicking on the phone number. If the call extension does not appear, your headline becomes clickable and will direct to the landing page and therefore not enabling the customer to call you. … [Read more...] about How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns