Google Analytics and Google Tag Manager If you’re on the implementation side of things, you’re likely checking and debugging how a website is using Google Analytics and Google Tag Manager to track information. Making sure everything is set up correctly is imperative, and there are a number of great tools to help with that process! We actually have another blog post for you that digs deep on these types of tools: Google Analytics and Google Tag Manager Debugging Tools. … [Read more...] about The Best Chrome Extensions for SEOs and AdWords Professionals
Does google adwords work
The Knowledge Graph is Google’s semantic database. This is where entities are placed in relation to one another and placed in a thematic context or an ontology. Google’s development of the Knowledge Graph seems to be closely linked to the purchase of the semantic knowledge database, Freebase. I like to view Freebase as a kind of experimental playground that Google was able to use for its first foray into dealing with structured data. … [Read more...] about How Does Google’s Knowledge Graph Work?
What we’re finding is 80% of the time it does better, but 20% of the time it does worse. Why? Just because I’ve given you more space, you could still come up with a crappy headline. It’s not a guarantee that a longer headline is always better. … [Read more...] about What’s New in Google AdWords? #MarketingNerds
That’s really interesting, because now there’s certainty over who you’re targeting. “Oh, this is Kelsey. We can give very specific ad copy.” Maybe you checked out a certain clothing but didn’t buy the thing last week. Then I can come up with a very specific ad copy that speaks to your specific state within my buying funnel. Do you see what I mean? Overall, it’s quite a game changer. … [Read more...] about #MarketingNerds: Google AdWords Customer Match
Let’s say you want to spam the search engines. You could set up a Blogger blog or something on OverBlog. Those are both legit sites. In fact, Google still loves Blogger – you could set up your “legit” site there that redirects to your spam site. Don’t even try to rank the spam site, but worry about the legit site. If the spam site gets roasted by Google, it’s no big deal. Just use 301 redirects to a new site and you’re back in business. … [Read more...] about Does Google Discriminate Against Some Businesses?