How/When I Use It I use this in meetings a lot. Sometimes new clients will want to know, “are we doing this”? “Are we using this thing?” And I can say, nope, but we can! For example, they might say, “How can I get more info on my pages in SERPs? I keep seeing stuff below my competitors’ result”. And I open that up and say “we can get more info into SERPS by using Schema. It doesn’t look like your page has that yet”. … [Read more...] about The Best Chrome Extensions for SEOs and AdWords Professionals
Does google adwords work
It would appear that Google displays relevant entities in the Knowledge Graph boxes to the right of the search results. For this reason, I like to call them “Entity Boxes”. Things that appear above the organic search results, in a direct answer box or as a featured snippet, tend to be concepts or topics. The carousels at the very top of the page show things like events, films and TV shows. … [Read more...] about How Does Google’s Knowledge Graph Work?
Another one had to do with expanded text ads. They’ve substantially increased the amount of real estate available for advertisers to really describe their unique selling propositions and what you buy from them by increasing the amount of copy by 45 additional characters. … [Read more...] about What’s New in Google AdWords? #MarketingNerds
That’s really interesting, because now there’s certainty over who you’re targeting. “Oh, this is Kelsey. We can give very specific ad copy.” Maybe you checked out a certain clothing but didn’t buy the thing last week. Then I can come up with a very specific ad copy that speaks to your specific state within my buying funnel. Do you see what I mean? Overall, it’s quite a game changer. … [Read more...] about #MarketingNerds: Google AdWords Customer Match
They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?