When someone searches at Google, their query might not express the informational or situational need that they have. It might be too broad, too ambiguous, or vague in some other manner. A well-formulated query instead might contain terms returing resources addressing the searcher’s intent, which might be measured by performance metrics. For vague queries, search results that satisfy a searcher’s need for information might not be highly ranked, and may not be presented on a first page of search results. Well Performing Queries as Search Suggestions A search engine may identify well-performing queries from queries entered by users. This is especially true in cases where many searchers have selected results from those queries. These well-performing queries may be suggested to searchers when similar queries are presented to a search engine. Such suggestions might not work so well when there aren’t similar queries from searchers that have been performed. A patent … [Read more...] about Does Google Search Google? How Google May Create and Use Synthetic Queries
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The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, software platforms, data providers, third party tools and various combinations thereof in between them. Almost every change or announcement that Google makes seems to raise the question of which of these middlemen Google may be trying to disintermediate. Is Google Threatening Paid Search Providers? When it was recently announced that Google would stop passing search query data via referring URL for paid search clicks, Marin Software was prompted to address whether this posed a serious threat to their management platform business. They rightly responded that it “would not be that big a deal,” a sentiment RKG’s George Michie also expressed in saying, “This is an annoyance, but in the great scheme of things, it’s … [Read more...] about Does Google Want to Cut Out AdWords Middlemen?
From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies. Google has taken some dramatic steps in recent months to address quality issues in its search results. Since the beginning of 2012, Search Plus Your World, Panda 3.2, Ads Above the Fold, Venice, Panda 3.3, Panda 3.4, Panda 3.5, Penguin, Panda 3.6, Knowledge Graph, and Penguin 1.1 updates have all been rolled out in addition to countless other changes to ranking factors, the algorithm, and the search results page. So why are the results to some search queries still so bad? Payday loans, while much maligned, are a credit product that some un-banked and under-banked Americans are forced to rely on. Regardless of its politics or opinion of the product, as the arbiter of search, it should be Google’s goal to serve the highest quality, most relevant, and authoritative results to its users in the organic results, in the … [Read more...] about Why Google Hates Payday Loans (But Loves Profiting from Them)
We all know by now that Google does not welcome duplicate content. Since it initiated the first crackdown on replicated sites, Google has certainly changed the way content is written and presented on the web. But, what do you do with the sister of duplication, syndication? Unfortunately, Google doesn’t necessarily address the issue of syndication as well as they do duplication. With content syndication on the rise, it’s hard to see what to do next. Marketers are outsourcing 18% of their content, with the remaining content being created in-house, curated or syndicated, according to Curata’s recent ebook on 2016 content marketing staffing. So, with the risk of other sites syndicating your content or vice-versa, how do you avoid the duplicate issues that Google is weeding out and still create the site content you need? First, Let’s Talk Duplicate Content Duplicate content is any block of content that matches or is similar to other domains or even on the same … [Read more...] about The Truth of How Google Looks at Duplicate vs. Syndicate Content
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… there’s lots of good stuff here. Perhaps most importantly though, Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.) If you don’t have a Search Console account, then you should get one now. You may find that you won’t actually need some of the other fancier, … [Read more...] about Google Search Console: a complete overview