The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The ecosystem that arose includes Google and its advertisers, as well as a slew of agencies, consultants, software platforms, data providers, third party tools and various combinations thereof in between them. Almost every change or announcement that Google makes seems to raise the question of which of these middlemen Google may be trying to disintermediate. Is Google Threatening Paid Search Providers? When it was recently announced that Google would stop passing search query data via referring URL for paid search clicks, Marin Software was prompted to address whether this posed a serious threat to their management platform business. They rightly responded that it “would not be that big a deal,” a sentiment RKG’s George Michie also expressed in saying, “This is an annoyance, but in the great scheme of things, it’s … [Read more...] about Does Google Want to Cut Out AdWords Middlemen?
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Well-known internet marketer Jeremy “ShoeMoney” Schoemaker has filed suit against Keyen Farrell, apparently a Google employee alleged to have used Schoemaker’s US-registered trademark in search ads on Google. While issues over trademarks in search ads are heating up, the bigger issue in the case is why Google itself didn’t take action to stop the ads and whether an employee did indeed access Schoemaker’s AdWords account to gain competitive data. Google’s trademark policy allows for trademarks to “trigger” ads — make ads appear when a trademark word is involved in a search query — but it prohibits advertisers from using trademarks in the title or description of ad copy. That’s the core of Schoemaker’s complaint [PDF file] — that ads were showing for his nickname, “ShoeMoney,” which is also the name of his web site and a registered trademark. For example, here’s a screenshot Schoemaker … [Read more...] about Google Employee Alleged To Have Bypassed AdWords Trademark Policy For Own Benefit
The recent acquisition of TellMe by Microsoft, piqued my interest in the free voice driven directory assistance service, 520-Find and the possible role that Google plays in the service. Mobile directory assistance will have a huge role in both local search and local advertising going forward. Clearly, Google has an interest in this field, it just isn’t clear how that interest will pan out. I am a frequent user of the 520-Find service as it provides reasonably accurate voice activated directory assistance with call connection and text back capacity. As Greg Sterling has pointed out this type of service is the most likely and most usable way to push local data into the mobile market over the near term. Users are comfortable with the interface and need the service. Local search when viewed from this type of mobile perspective takes on added importance. Since the inception of the 520-Find service, there have been rumors that it was owned by Google. Originally the service even used … [Read more...] about Is Microsoft Shadow Boxing Against Google In Mobile Voice Search?
Are you a robot? A spammer? A sock puppet? A trusted author and content developer? A trusted agent in the eyes of Google? (More on trusted agents below.) When you interact on a social network, or write a review online or update information to an internet mapping service, how much does the service you are using trust the content that you add, or the changes that you might make? These aren’t rhetorical questions, but rather ones at the heart of approaches from services like Google Web search and Google Maps, which are focusing more and more upon social signals and social collaboration to provide the information that they do to the public. If you’ve seen a +1 button within Google’s search results or on a site, and you’ve clicked upon it, or shared a page or post or site in Google Plus with others, you’ve engaged in endorsing the work of the author who created that site. How much weight does Google give that endorsement? If you find an error on a Google Place … [Read more...] about Are You Trusted by Google?
Hey Guys! How are you all? So, Today I am here to tell you about some Best High Paying Google Adsense Keywords 2018 but before that let’s clear some basic of Google Adsense. If you are a new blogger or an expert blogger, you probably deal with Google Adsense or Google AdWords. If not, then wake up mate, these things are very important in a blogger’s life because bloggers who want to earn with the blog, they give main importance to Google Adsense because Google Adsense is the best advertising program which allows webmasters to monetize their blog or website and then they start earning with Adsense. Whereas Google Adwords is a platform that allows bidding competition between advertisers to promote their products or brands in any country with their targeted audience. Know More: Google Adsense and Adwords play very important role in every blogger’s life, so every blogger must know about these tools, also Google Adsense is one of the … [Read more...] about Best High Paying Google Adsense Keywords 2018