An analyst can scan a web page and see a product such as an “electric guitar with free amp” and wouldn’t think to run the phrase “free guitars” on broad match. An algorithm just might. That’s a blunt example, but the necessity of understanding the nuances and meaning of language (and using that knowledge predictively) crops up time and again in paid search management. It can be very expensive to drop a computer-generated term list into AdWords, sight unseen, and hope our bidding algorithm will quickly separate the wheat from the chaff. … [Read more...] about Does Google Want to Cut Out AdWords Middlemen?
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Farrell is listed as an employee with Google’s New York office, so all indications are that he does indeed work for Google. When I called and selected him by name from the automated company directory, I got to his voicemail that started, “Hi, this is Keyen with Google.” Farrell was also featured in a Spring 2006 article from Colby College about how he used Google’s ad systems to run an online business that he said put him “in the top one percent in income in the U.S.” If that was the case, of course, it makes you wonder why he apparently later worked what appears to be a low-level job at Google. … [Read more...] about Google Employee Alleged To Have Bypassed AdWords Trademark Policy For Own Benefit
I performed a number of searches on both Google Maps and 520-Find and the data returned was consistently the same and in the same order as Google’s Map data. The 520-Find voice directory assistance included business titles exactly as they were presented in Google Maps (even mistakes) and captured business title changes that I had made only in Google Maps (and no place else on or off the Internet). In one search (and only one) it returned data from Google Maps as it was ordered about a week ago. So the connection is real although apparently not in real time. … [Read more...] about Is Microsoft Shadow Boxing Against Google In Mobile Voice Search?
I did write about another approach that Google might follow with edits to business locations for Google Maps last month in the post GPS to Correct Google Maps and Driving Directions as a Local Search Ranking Factor?, which looked at a Google patent titled Trusted Maps: Updating Map Locations Using Trust-Based Social Graphs, which also uses a collaborative trust/reputation approach in how it weighs edits to Google Maps. … [Read more...] about Are You Trusted by Google?
If you are a new blogger or an expert blogger, you probably deal with Google Adsense or Google AdWords. If not, then wake up mate, these things are very important in a blogger’s life because bloggers who want to earn with the blog, they give main importance to Google Adsense because Google Adsense is the best advertising program which allows webmasters to monetize their blog or website and then they start earning with Adsense. … [Read more...] about Best High Paying Google Adsense Keywords 2018