A graph contains all relevant entities, whatever their ontology. In addition to showing the existence of a relationship between entities, edges can also be used to indicate the values of these relationships e.g. through their length and thickness. A particularly thick connecting edge could represent an intense relationship between the two entities. The relationship distance, shown by the length of the edge, can also be used to represent how closely the two entities are related. It is also possible to create a link to vector spaces including Euclidian distances. This means that a graph structure can be created from statistical methods like vector space analyses. … [Read more...] about How Does Google’s Knowledge Graph Work?
So, some people turn to the “dark side” of search marketing – “black hat marketing”. It’s against Google’s TOS, but that doesn’t stop many businesses from trying to game the system. For some, results come quickly, and it’s hard to argue with money in the till. At the same time, there’s that little voice in the back of your head that’s telling you, “This is wrong. You’re going to get caught, and your website is going to be toast!” … [Read more...] about Does Google Discriminate Against Some Businesses?
No Sponsored Content on Facebook Unless You Have a Verified Page, by Matt Southern How Does Google RankBrain Affect SEO in 2016?, by Aleh Barysevich Take a Trip With Google Using its New Travel App, by Matt Southern How to Find Snapchat Usernames, by Kelsey Jones How Facebook Messenger Changes Social Customer Service, by Michael Georgiou / [AD] Announcing EcomDay 2016: The Virtual E-Commerce Conference for Online Marketers Anchor: The New Kid on the Social Media Block, by Mindy Weinstein Optimize Your Link Building Conversions, by Neil Patel 15 Search Marketing Podcasts You Need to Listen To, by Erin Robbins O’Brien To Convert or Not Convert to AMP?, by Amanda DiSilvestro Why the Right Images Are So Important For Your Blog, by Marieke van de Rakt … [Read more...] about SEJ Wrap-Up: How Does Google RankBrain Affect Your SEO?
Google doesn’t index many tweets, compared to other content Twitter accounts with more than 1 million followers have a slight index bias Even with a high authority account of 1M+ followers, indexing is not fast Tweets are nofollow links, so SEOs probably shouldn’t use Twitter for inbound link purposes, as Google is hesitant to give credit to user generated content (because it can’t be monitored regularly) … [Read more...] about How Does Google Index Tweets? A Study by @StoneTemple
As the above illustrates, it’s our contention that you have to treat keywords as having a kind of invisible “language tag” which determines which results are presented. Our example is the keyword “casseroles” which happens to have a different meaning in French to English. The images displayed from Google images for Google.co.uk show meals, whereas the French images show the casseroles saucepan. So, Google domain and keyword language tag are the key components which determine how the web is filtered. … [Read more...] about How Does Google Know Where You Are?