Sometimes I think SEOs have lost the plot. Not all SEOs, mind you, but many, especially the newbies. It’s like they don’t understand the reason for doing the SEO things that they know they need to do. I think many walk around with a checklist of SEO-type duties and … [Read more...] about Avoiding Clueless-Is As Clueless-Does SEO
Does seo work
How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is … [Read more...] about How much does SEO cost?
Last year, Matt Cutts said in a YouTube video that Google didn’t count social media metrics such as likes or shares when ranking search results. But fast-forward 12 months and the landscape has changed, with social influencing all areas of search engine optimization, be it … [Read more...] about Social and SEO Work Better Together
As I said before when looking at ways in which content marketing and SEO work together, content shouldn’t be created purely to improve search rankings, but SEO should be considered. If done properly, content that works for your audience can also be the content that works … [Read more...] about The power of evergreen content for SEO
Continuing my promise to deliver a slightly more wide-eyed ingenue spin on all things search related, here is an exploration of another important term that crept into the SEO conscience way back in 2013: semantic search. What is semantic search? It’s probably easier to give … [Read more...] about What is semantic search and why does it matter?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain … [Read more...] about How does RankBrain work and what does it mean for search marketers?
Local SEO has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single standardized set of local results across both desktop and mobile devices. The big change, of course, is that the variable pack of one, three or often seven results is now … [Read more...] about Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)
If you manage a local business website, then you likely have a series of pages for your targeted locations. You may even have some supplementary pages to target cities surrounding your physical locations. Done well, this can be a solid strategy to scale your marketing and make … [Read more...] about Local SEO Landing Pages 2.0
The art of war is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.Sun Tzu, The Art of War The Art of War is a book written around 500 BCE in ancient … [Read more...] about Local SEO & The Art of War
There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, … [Read more...] about KPIs for SEO: measuring SEO success