More importantly, can you bid differently based on the performance of each data element with this segment approach? Can you adjust recency, ad frequency, messaging and more at the data element level? Until you can access the big data in an unstructured format free from the shackles of segments, then your success is handicapped. … [Read more...] about Size Matters Real Time Bidding – But How You Use it Matters Most
Does size matter
That’s how I first learned link-building. We used to huddle in the office every morning and talk about a single client’s website and brainstorm. We’d discuss which other types of sites would be both relevant and authoritative, which would have a captive audience within our target demographic, and then try and slam our heads against the wall until a creative idea fell out. Every morning we’d work to think of a new, creative way to engage our client’s target audiences, and the websites they frequented, in such a way they’d be compelled to link to us (our clients). … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
Screen resolution is the measurement of how many pixels a computer monitor can display at once. Older monitors display a pixel count in the hundreds of thousands; whereas, newer monitors can claim a pixel count well into the millions. As the number of pixels displayed grows, so does the quality of the images rendered on the monitors of a marketer’s target audience. … [Read more...] about Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
Make sure your mobile site has the content you want to rank for. Make sure structured data are on your mobile site. Make sure rel-annotations are on your mobile site (these help point the crawler to appropriate URLs needed to rank). The new sheriff is riding into town on a very fast horse to tame the Wild West of the internet. The upshot? If you’re not looking at the data to see where your mobile strategy works best, you’re in danger of getting run over. … [Read more...] about Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t) –
In a recent digital media exec “confession” piece, a Digiday interviewee complained, “Every publisher is trying to be an ad agency and every ad agency is trying to be a data company.” The executive’s point was that agencies are not highly profitable, and they shouldn’t be business goals for failing publications. But the advice also can be seen as encouragement for publications to skip the middle step and head straight to data. … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?