There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there is a thirsty crop of data brokers lining up to assist publishers in connecting their data with the ever-growing advertising demand online. We live in an era of increasing concern about privacy, which makes sense, given there is simply more non-personally identifiable information (non-PII) than ever before on virtually every consumer online — regardless of device, age, race or geography. This non-PII information includes where you browse, what you view, what you search, device used, operating system, browser type and more. In fact, the data used online now includes the ability to leverage the mountains of data collected over time on user behavior offline. Through the miracle of technology, the offline data elements are merged with the consumer’s known online behavior encased in a non-PII user ID. In short, more and more online … [Read more...] about Size Matters Real Time Bidding – But How You Use it Matters Most
Does size matter
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and analytical techniques. One aspect of technology which has changed significantly over time, and continues to carry a substantial impact, is the screen resolution of the marketer’s audience. Apple’s new Retina Display and the extensive marketing push surrounding it exemplifies the general trend of larger consumer electronics companies pushing for a high-resolution Web. Screen resolution is the measurement of how many pixels a computer monitor can display at once. Older monitors display a pixel count in the hundreds of thousands; whereas, newer monitors can claim a pixel count well into the millions. As the number of pixels displayed grows, so does the quality of the images rendered on the monitors of a marketer’s target audience. An Important Aspect To Consider While screen resolution is important, the aspect ratio of a monitor also plays … [Read more...] about Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
share tweet share pin it e-mail share Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at it is to compare the change from those who read the Sunday edition of the New York Times from start to finish to those who gather information from Instagram, Facebook or TechCrunch. In today‘s Unwrapping the Secrets of SEO, we look at why mobile-first matters (and why it doesn’t). There’s lots to think about as Google prepares to change its algorithm to first rank a marketer’s mobile webpages before looking at its desktop version. Google’s main point? “Don’t panic.” If you for some reason don’t have a mobile-optimized site, your desktop site isn’t in … [Read more...] about Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t) –
Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who typically focus on the content and SEO side are dipping into the implications of bot-driven ads. The ability to deliver highly targeted display ads and sponsored content to key consumer segments, with (literally) super-human speed and precision sounds like the data-driven answer businesses have been waiting for since the dawn of “personas.” But what if there’s something wrong? Not with programmatic, but with the system itself: the vehicle on which ads arrive on consumers’ desktops and phone screens? For many niche and local publications, plans for profitability already feel tenuous; if a startup with $132 million in the bank and a network of incredible talent can’t foresee sustainability in digital ads, what do the next few years look like for the little guys? The Medium move Earlier this month, Ev Williams, … [Read more...] about What does Medium.com’s profit model pivot say about the future of online advertising?