by Alex Chris45 Comments Performing a search engine optimization audit (SEO Audit) of your website is important for many reasons.First, you can identify problematic areas that need improvement and create an action plan to correct them and second, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition.What is an SEO audit?Before getting into the details on how to perform an SEO audit, it is necessary to explain what is it and what to expect from it.THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWAn SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas.The SEO auditor will check the website against a checklist and come up with recommendations of what needs to be fixed (because it is … [Read more...] about How To Perform an SEO Audit of Your Website (Checklist Included)
Does your website need an seo audit
Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success from search engine traffic, a fully-fledged campaign is the best bet, where an individual or team can dedicate the correct amount of time to deliver results. SEO audits are a slightly different beast. Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations. But don’t be afraid, they can be very helpful. So where do they fit into the SEO ecosystem, and how can you tell if your website needs one? What’s involved in an SEO audit? Carrying on with the car metaphor, not all cars are the same. The fundamentals might be the same: cylinders, internal combustion, suspension, gears, wheels. But a … [Read more...] about Does your website need an SEO audit?
But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings. Google ultimately does not want us to understand how its ranking algorithm works, because there will always be people who manipulate it. We now suspect that core signals are rolled out so slowly that SEOs won’t even realise when Penguin or Panda has refreshed. For this reason, it makes it crucial that we understand how well our website is performing at all times. This blog post is intended to show you how to do a comprehensive content audit at scale, in order to find any gaps which may lead to rankings penalties. Essentially, there are five types of content gaps a website may suffer from. I’ll explain each one, and show you how you can find every instance of it occurring on your website FAST. 1. Internally duplicated content Internally duplicated content is the daddy of content gaps. Duplicating optimised content across multiple pages will cause … [Read more...] about Does your website suffer from one of these five content gaps?
So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website to be accessible on the web to scan the site, but when you’re doing a redesign, the new website may be hidden behind password-protected gates or may be on an internal server, inaccessible to these tools. When performing a relaunch audit, I break it down into two main pieces: pre-launch and … [Read more...] about Relaunching your website? Don’t forget an SEO audit!
Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs. According to gotchseo.com, an audit should be performed: At the beginning of a new project At the beginning of a new quarter But, like most other things, you have to take this with a grain of salt. Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of. But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem. Performing an audit for audit’s sake is a waste of time. Audit strategy Before anything else, you need to … [Read more...] about SEO audit: a complete guide to the basics