Content marketers are the unsung heroes of the marketing world. Without great content, you can’t get conversions. And without conversions… I don’t need to finish that sentence, do I? But many content marketers are already suffocating under the weight of a million other tasks that keep them scrambling to keep up, instead of strategically creating great new content. Are you exhausted from putting out fires all day, every day? Are you simultaneously trying to solve every business problem in the form of blogs, infographics, and Pulitzer-Prize-winning tweets? There is hope. I’m going to show you 12 content marketing strategies you may be overlooking that can skyrocket your growth. But first, let’s level-set on what “great” content actually is before we talk about how to create it. Why invest in a content marketing strategy? I have three questions for you: How much time have you spent thinking about your content marketing strategy — honestly? … [Read more...] about 12 Overlooked Content Marketing Strategies That’ll Skyrocket Your Growth
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Distilled strongly believes in content marketing, and that the time for content marketing is now. We've written recently about some specific types of content that brands can produce and publish, and I now want to share thoughts about the topics that you can cover on your blog or elsewhere on your website. It's important to think about when you'll be publishing specific content, as well as what you're publishing. Why Plan your Content Calendar? Creating content that is very relevant to your reader at that very moment has disproportionately high benefits. Being 'on-trend' or 'in touch with the zeitgeist' not only gives you some structure (relieving you from the "what should I write about next?" dilemma) but also increases the likelihood that people will interact with your content, that it will be shared, or that readers will take the next-step / CTA that you want them to.From Distilled's experience in creating content for our own sites, and planning content strategy for … [Read more...] about Creating an Editorial Calendar for Content Marketing
The Street View feature in Google Maps has caused a flurry of attention from people ranging from privacy advocates to voyeurs to legislators. The ability to pan around browsing photos shot along streets seems fun and compelling, though it’s also raised all sorts of issues and controversy as our ability to search and process information has grown quicker than policies have evolved to deal with it all. Here’s a handful of some of the interesting images we’ve gathered from various sources to highlight some of the notable aspects of the feature. Love is in the Air: Lack of Street Neutrality – In the great fight against the “communism” of network neutrality, Verizon has now expanded their role beyond control of just internet commerce to intercepting traffic in the real world on Wall Street itself — notice the street path traced straight through the middle of the building by the software in this photo: (This was actually due to a photo getting … [Read more...] about Cool Sights In Google Street View
What are you going as for Halloween? If you’re dressing as Lady Gaga or Jersey Shore’s Snooki, perhaps think again. According to both Google and Hitwise, those are among the most popular Halloween costumes out there. And for dog owners, Yahoo has a take on dog costumes. “Rising” Costume Stars, From Google Google’s annual blog post on Halloween costumes has just come out. It lists “rising” costumes according to what people are searching for. These aren’t the most searched for costumes but rather ones that showing out-of-the-ordinary interest spikes. The list? 2010 halloween costumes [breakout] snooki costume [breakout] avatar costume [+800%] iron man costume [+200% lady gaga costume [+150%] mad hatter costume [+70%] costume express [+60%] womens halloween costume [+60%] peacock costume [+50%] wonder woman [+50%] Those percentages and “breakout” designations? They tells how much interest has spiked in these topics since the … [Read more...] about Avatar, Iron Man, Lady Gaga & Snooki Are Hot!
What a way to start the week. The company that once said it would never build its own mobile phones, Google, wants to buy mobile phone maker Motorola Mobility. The technosphere has gone into 5G coverage over the news. Here’s what I’ve been finding interesting and some thoughts. Patent Protection A big part of this is about patents. You might recall two weeks ago that Google make a big stink that Microsoft and Apple were, in Google’s view, trying to chop off Android’s big head with a patent guillotine. Our background coverage, on that: Picking up Motorola means that Google picks up Motorola’s patents, as Google highlighted in its blog post today: Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies. More on this came out in the conference call from Google and Motorola on the news, as … [Read more...] about The What’s It All Mean Edition