Snickers is coming back to the Super Bowl this year with a campaign featuring actor Adam Driver. This will be the brand’s sixth appearance — and third consecutive year — as a Super Bowl advertiser. The brand dropped four teaser ads yesterday, all pointing to Driver as the star of its campaign without the “Star Wars” actor actually appearing in the spots. Three of the teaser ads include a cutout of Driver, and the fourth names him as the campaign’s star. Snickers says its official 30-second Super Bowl commercial with Driver will be filmed live during the game. Developed by BBDO New York, the campaign includes the teaser ads, the official game-day ad and live-streaming content that will being airing noon February 2 on SnickersLive.com (which currently links to the brand’s YouTube channel) and Snickers’ Facebook page. “The actual ad is only part of the equation — we’re also going to support our 30-second live ad with over … [Read more...] about Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live
Dom 3 film
In 2015, people’s search interests on Google were far-reaching, spreading from sports stars like Lamar Odom and Ronda Rousey to this year’s blockbuster film, “Jurassic Park,” and last year’s Oscar winner, “American Sniper.” Many searchers wanted to know how to use the new Snapchat update, while others were asking Google, “What is Charlie Charlie?” Google released more than 40 categories for its year-end lists, ranging from the top trending searches to the top trending people, “How-to” searches and travel questions. “We define the trending queries as the searches that had the highest spike in traffic over a sustained period in 2015 as compared to 2014,” says a Google spokesperson. Google says tracking trends for the year, versus its top searches, is a better way to determine the topics and people that grew in popularity compared to last year. For Google’s top trending searches of the year, Lamar Odom, … [Read more...] about Lamar Odom, Blockbuster Films & What Is Charlie Charlie?
The annual Sundance Film Festival is about to converge here in Utah January 20-30, 2011, with Bing.com and YouTube as Leadership Sponsors. Bing is the official search engine of the 2011 Sundance Film Festival website, and YouTube has two special channels for the event, the main Sundance Film Fest channel, and the YouTube Screening Room, featuring 12 short films from this year’s festival, which will only be available on YouTube until February 3. Earlier today, the Bing Entertainment team announced earlier a special new video site: BingSundance.com (which just redirects to: http://www.bing.com/videos/browse/Sundance) to bring users live coverage of film events, actor and celebrity interviews by Ross Matthews and afterparty coverage. Special video discussions with stars like Susan Sarandon will be a part of the “Bing Decision Maker Series” and music performances from Grammy nominated guests are promised as well. Until the festival officially begins, users can go back … [Read more...] about Search & The 2011 Sundance Film Festival
Media Firms Say Google Benefited From Film Piracy [paid sub. required] by the Wall Street Journal reports that Google has been accused of profiting from pirated movies. Specifically, there are two web sites that allegedly offered pirated movies. Google is said to have supported them in part by an ad rep suggesting they bid on terms like “bootleg movie download.” From the article: The defendants in the case, Brandon Drury and Luke Sample, said in sworn statements that Google representatives offered them credit to buy advertising on Google’s search engine. They also said Google supplied them with keywords, including terms such as “bootleg movie download,” “pirated,” and “download harry potter movie,” which boosted traffic to their sites, according to people familiar with the case. In court filings, both men deny any wrongdoing. A Google employee deposed in the case largely corroborated the defendants’ accounts, these people … [Read more...] about Google Accused Of Profiting On Film Piracy: Discussions Continue
Twitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video. It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. That trailer isn’t due to premiere until tomorrow, giving Vine a two-day advance window. Mangold coined the term “tweaser” to describe the six-second video in a tweet that’s now been retweeted more than a thousand times and favorited more than 250 times. The tweaser. vine.co/v/bDExaiMjJ1F — James Mangold (@mang0ld) March 25, 2013 The Wolverine’s official Twitter account also posted the Vine video, and that tweet has had an additional 550+ retweets and 130+ favorites so far. All in all, that’s pretty solid exposure for Vine and — more importantly — it’s a degree of validation that marketing … [Read more...] about Wolverine Film Director Premieres First Teaser On Twitters Vine