You’ll probably also have to bid against other companies for your chosen search term. The amount you spend will depend on how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. But it’s not just how much you spend that is taken into account, Google also uses a metric know as a ‘quality score’, looking at how relevant your ad is to the searcher, how many clicks your ad has received previously (click-through rate – CTR) and how relevant your landing page is. … [Read more...] about How to completely dominate Google’s first page
A Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQPage Scheme Structured Data. The FAQ structured data causes those sites to occupy more space in Google’s SERPs, while crowding out competitors. … [Read more...] about Is FAQ Structured Data Dominating Google Search?
Only the first page counts: now more than ever before, it is important to optimize threshold keywords on the second page and boost them up into the first search results page. Results lower than tenth place will almost never be chosen by users. More images, more videos, more places etc.: it is even more important to offer and optimize for rich media content. These snippets immediately draw a user’s attention. Brands win: anyone who already has a strong brand should make sure that each page is cleanly optimized for that brand, and anyone who doesn’t yet have a strong brand has to work hard to become one. Convince users: obviously, users prefer to click on ‘related’ results and won’t just jump on the first thing they see. Therefore, optimizing snippets using title tags and descriptions can lead to higher click rates. share tweet share pin it e-mail share … [Read more...] about First lessons from Google Instant –
Notably, Google’s spring cleaning appears to be continuing, with many sites seeing continued visibility declines through last week. Similar results played out in English-speaking countries, though we found no correlation in non-English results. We also confirmed that the changes first occurred on mobile before moving to desktop – further sign that Google increasingly is emphasizing fresh content for mobile. … [Read more...] about Google’s Phantom Menace: Publishes clean up your act
Biggest shifts in e-commerce industry and for traffic-heavy keywords If you expect a winner / loser analysis, I have to disappoint you. It’s way too early for that, since the roll out seems not to be complete. The SERPs are partially still changing. Secondly, we noticed some changes to be pulled back. Some sites that lost rankings for example, got them back meanwhile. Some rankings for traffic-heavy e-commerce keywords fluctuate so heavily that they appear on position 1, then 5 to 9 and then completely vanish. … [Read more...] about Google Brand-eCommerce “Update” causing fluctuations