Thank you pages for purchases get a lot of attention. There are lots of articles about how to handle that last step in the shopping experience. After all, a good thank-you to a customer can reinforce branding, upsell products, and further retarget buyers. Newsletter thank-you pages, however, receive a lot less attention. There aren’t many how-to articles devoted to them. And web designers don’t give them much notice. But how about the person who signs up for your newsletter email list? That thank-you page is an opportunity to leave a new subscriber with a positive feeling — or a missed opportunity. Don’t let your thank-you-for-signing-up page be just an afterthought. Here we’ll look at seven great examples of companies thanking new subscribers. Consumer Reports Weekly Newsletter Thank You Page What Consumer Reports does right: 1. Welcome the subscriber by name. The reader feels welcomed with an informal “You’re all set!” and a thank you … [Read more...] about 7 Newsletter Thank You Page Examples That Got It Right
Donor thank you letter example
Me and Jill Whalen after our first SEO speaking gig — in Amsterdam! Last week, I read the news that Danny Sullivan is shifting away from his role as Chief Content Officer of Third Door Media, and is taking an advisory role. I was shocked. Sure, Danny isn’t the first “first generation” search marketer to step away from the industry (I believe my first business partner, Jill Whalen, was the first.) But, he’s the biggest. He’s called the “Godfather of SEO” for a reason. Danny’s been neck-deep in this search engine stuff since the very beginning. And, it’s because of Danny that I got my SEO start. Once upon a time, in the late ’90s, Jill Whalen and I published a newsletter called RankWrite. She wrote about SEO. I wrote about content. The newsletter did well, and we grew our subscriber list fairly quickly. Back then, there were only a handful of “SEO experts.” Heck, back then, most folks didn’t know … [Read more...] about Danny Sullivan, You Changed My Life. Thank you.
Google posted on their official blog a thank you to the top contributors who spend countless hours helping support Google products and services without compensation. As you know, the other week, the top contributors were mostly at Google for a special summit. Yesterday, Google recapped the events on their blog and called them a "critical part of the Google family."I am not sure of the raw number of Top Contributors, but Google did say they "contribute to 250 product communities in 26 different languages." I know many TCs myself and for the most part :) they are outstanding people.To learn more about this program, go to google.com/get/topcontributor.Forum discussion at Google+ & image credit to Sasch Mayer, a TC. … [Read more...] about Google Says Thank You To Top Contributors
Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best landing page and what to do to convert every visitor with its brilliant magnificence. Don’t get me wrong, the landing page deserves the huge amount of attention it gets. But if all you’re doing is giving visitors a confirmation message when they click Submit, you’re missing a big opportunity to engage with your visitors. Can You Convert A Visitor Twice? When you visit most commercial websites, you’ll find whitepapers, demos, eBooks, webinars and events — typically behind a form. As a visitor, when I fill out these forms, I give them my contact information in return for whatever asset I’m interested in. Of course, I know I can expect an email or phone call within a day or so, but I give out my information anyway because I want whatever is behind the form. Once I submit the form, they either send me … [Read more...] about Rethinking The Lowly Thank You Page
In the field of conversion optimization, there’s an understandable focus on landing pages. But why stop there? Every single touch point is an opportunity to improve the user experience and the bottom line. In this article I look at ways to optimize one of these oft-overlooked points: the thank you page. What is a thank you page? Broadly put, I define a thank you page a the page (or view) that displays immediately after an interaction is complete. For the sake of brevity I’m going to focus on only three types: post-sale, post-lead-generation (i.e. a white paper download) and post-donation. Why bother optimizing an “after-the-fact” page? Some of you will be wondering if I’ve gone off the deep end here. After all, the thank you page isn’t even really part of a sales or lead-generation funnel, right? It only exists so we have a place to put our conversion success tracking code and display a receipt. And even the receipt’s kind of a nuisance, … [Read more...] about Conversion-Optimized Touch Points: The Thank You Page