I tend not to worry too much about the educational components asked for in job postings. After all, it’s not like any of us learned search marketing at university. We learned by doing, and if we were really lucky, came across a course to study that helped point the way. It’s the ability to do the job successfully that employers want. More and more are realizing this, though job postings continue to show specific degrees listed as “required”—I say if you’ve got everything except that degree, go for it. If they don’t want your experience because of the paper, their loss. You will need some form of post-secondary education, don’t get me wrong, but it’s not like trying to snag the Chief of Surgery job sporting a high-school diploma. … [Read more...] about Yes, Mom, Search Marketing IS A Valid Career Choice
Doubting career choice
Test logos for associations you belong to. Test adding shields for certifications you’ve earned. Test the placement of site security logos, such as McAfee secure and VeriSign. Should they be at the bottom? In the header? Near the call to action button? … [Read more...] about What’s The One Thing That Keeps Searchers From Converting On Your Site?
Kelly Gillease is Vice President Marketing at Viator, the largest online provider of tours and activities worldwide. In addition to actively managing Viator's in-house search engine marketing efforts, she also oversees Viator's marketing in print, television and email, as well as affiliate marketing and other online channels. A frequent speaker at the Search Marketing Expo (SMX) conferences, Kelly is also a regular editorial contributor for Search Engine Land's 'In House' column. She is also the host of SEMcast, a search engine marketing podcast on geekcast.fm. … [Read more...] about Time Management Tips For In-House Search Engine Marketing
Recall that Google got its experiment confirmed on December 31. The next day — New Year’s Day — TechCrunch ran an article called Why We Desperately Need a New (and Better) Google from guest author Vivek Wadhwa, praising Blekko for having better date search than Google and painting a generally dismal picture of Google’s relevancy overall. … [Read more...] about Bing Is Cheating, Copying Our Search Results
Consumer Focus Is On Price Certainly what is important to consumers has changed dramatically over the past several years. The web has become identified somewhat as a deals frontier where price is king and comparison shopping is fast. For ecommerce companies looking to stay competitive, price is one way to differentiate; however this is getting more difficult. While brand strength has typically had a powerful spillover online, consumers are moving away from brand loyalty towards price loyalty. Search engine optimization strategies have long benefited from Google’s algorithmic brand bias. Google’s Schmidt has stated that, “brands are how you sort out the cesspool” of the web, where spam proliferates and Google depends on relevant results for its business model (in search, at least). … [Read more...] about 3 Important Ecommerce Trends To Watch